---
title: 'The Battle for Fuel: How to Save in Your Home'
url: https://propagandaarchive.org/collection/uk-battle-for-fuel-how-to-save-in-your-home-1939/
description: 'A stylised three-storey house is linked by lines to four vignettes: a bedroom fire used only in illness, a shallow bath, a switched-off light.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. The Battle for Fuel: How to Save in Your Home

[![The Battle for Fuel: How to Save in Your Home, 1939 UK poster: A stylised three-storey house is linked by lines to four](https://propagandaarchive.org/collection/images/uk-battle-for-fuel-how-to-save-in-your-home-1939.jpg)](https://propagandaarchive.org/collection/images/uk-battle-for-fuel-how-to-save-in-your-home-1939.jpg)

# The Battle for Fuel: How to Save in Your Home

A stylised three-storey house is linked by lines to four vignettes: a bedroom fire used only in illness, a shallow bath, a switched-off light, and one dish cooked per oven load. The tell for transfer is the title 'The Battle for Fuel', which carries the vocabulary of war onto household thrift.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THE BATTLE FOR FUEL
HOW TO SAVE IN YOUR HOME
Only use the
fire in your bedroom
in case of
illness.
Never have more
than 5 inches of water
in your bath. Stop
all dripping taps.
Use fewer bulbs
and always remember
to switch off
the light.
Plan your cooking
so that you never use
your oven for a
single dish.
Printed for H.M. Stationery Office by Stafford & Co., Ltd., Netherfield, Nottingham. 51-3710
```

[← Britain's New Airborne Army Goes into Action in Europe - Back Them Up!](https://propagandaarchive.org/collection/uk-back-them-up-airborne-army-1939/) [The Battle for Fuel - We Must All Keep Within Our Target!! →](https://propagandaarchive.org/collection/uk-battle-for-fuel-keep-within-our-target-fuel-units-1939/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)