--- title: The Battle for Fuel - We Must All Keep Within Our Target!! url: https://propagandaarchive.org/collection/uk-battle-for-fuel-keep-within-our-target-fuel-units-1939/ description: Large type tells householders 'We Must All Keep Within Our Target!!' beneath a 'Battle for Fuel' banner, with instructions. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. The Battle for Fuel - We Must All Keep Within Our Target!! [![The Battle for Fuel - We Must All Keep Within Our Target!!, 1939 UK poster: Large type tells householders 'We Must All Keep](https://propagandaarchive.org/collection/images/uk-battle-for-fuel-keep-within-our-target-fuel-units-1939.jpg)](https://propagandaarchive.org/collection/images/uk-battle-for-fuel-keep-within-our-target-fuel-units-1939.jpg) # The Battle for Fuel - We Must All Keep Within Our Target!! Large type tells householders 'We Must All Keep Within Our Target!!' beneath a 'Battle for Fuel' banner, with instructions, a table of annual fuel-unit allowances by number of rooms for Northern, Midlands and Southern regions, and a unit-conversion box. The 'all' in the headline (bandwagon) presents compliance as universal, while the table supplies the concrete figures. ## Propaganda techniques used in this poster [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) ## Text on the object Original (English) · read from the image, not independently checked ``` THE BATTLE for FUEL WE MUST ALL KEEP WITHIN OUR TARGET!! WHAT YOU HAVE TO DO: Work out your Fuel Target in fuel units from the chart below. Check this against last year's consumption to see how and where you must cut down. Then divide your allowance of fuel units amongst the different kinds of fuel you use. Remember the Fuel Year has already started and there's colder weather ahead - so go carefully now. NUMBER OF ROOMS | NORTHERN | MIDLANDS | SOUTHERN HOUSE ALLOWANCE IN FUEL UNITS 1: 80 / 60 / 50 2: 90 / 70 / 60 3: 110 / 90 / 70 4: 120 / 100 / 80 5: 140 / 110 / 90 6: 150 / 120 / 100 7 OR MORE: 170 / 140 / 110 YOUR PERSONAL ALLOWANCE is 15 Fuel Units per year which equals 7½ cwts. of coal or a corresponding amount of other fuels. This applies to adults and children alike. FUEL UNIT 1 FUEL UNIT EQUALS ½ Cwt. Coal or Coke 1 FUEL UNIT EQUALS 500 Cubic Feet of Gas 1 FUEL UNIT EQUALS 50 Units of Electricity 1 FUEL UNIT EQUALS 1 Gallon of Paraffin HAVE A CURFEW FOR ALL COAL FIRES- Never put on a new lump after 9 p.m ... Never use a larger gas ring than necessary ... Turn out unnecessary lights ... Have your meals in the kitchen ... Keep the boiler damped down ... Sift cinders. PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON (51/2762) ``` [← The Battle for Fuel: How to Save in Your Home](https://propagandaarchive.org/collection/uk-battle-for-fuel-how-to-save-in-your-home-1939/) [The Battle for Fuel - Switch off Lights →](https://propagandaarchive.org/collection/uk-battle-for-fuel-switch-off-lights-1939/) ## More propaganda examples that use the same techniques - [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon) - ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer) - [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon) - [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon) - ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons. - ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon) - ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon) - ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)