---
title: The Battle for Fuel - Switch off Lights
url: https://propagandaarchive.org/collection/uk-battle-for-fuel-switch-off-lights-1939/
description: A black pointing hand labelled 'Switch off lights' points at a chandelier, two of its three bulbs crossed out in black.
section: Collection
---

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3. The Battle for Fuel - Switch off Lights

[![The Battle for Fuel - Switch off Lights, 1939 UK poster: A black pointing hand labelled 'Switch off lights' points](https://propagandaarchive.org/collection/images/uk-battle-for-fuel-switch-off-lights-1939.jpg)](https://propagandaarchive.org/collection/images/uk-battle-for-fuel-switch-off-lights-1939.jpg)

# The Battle for Fuel - Switch off Lights

A black pointing hand labelled 'Switch off lights' points at a chandelier, two of its three bulbs crossed out in black, under the headline 'The Battle for Fuel'. The war word 'battle' transfers military urgency to household lighting, and the small print gives a claim: if all halved their lighting, thousands of tons of coal would be saved daily.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THE BATTLE FOR FUEL

Switch
off
lights

IF WE ALL HALVED OUR LIGHTING, THOUSANDS OF TONS OF
COAL WOULD BE SAVED FOR WAR PRODUCTION EVERY DAY

PRINTED FOR H.M. STATIONERY OFFICE BY MULTI MACHINE PLATES LTD. LONDON E.C.4. 51-2708
```

[← The Battle for Fuel - We Must All Keep Within Our Target!!](https://propagandaarchive.org/collection/uk-battle-for-fuel-keep-within-our-target-fuel-units-1939/) [The Battle for Fuel - Turn the Gas Down →](https://propagandaarchive.org/collection/uk-battle-for-fuel-turn-the-gas-down-1939/)

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