---
title: British Journalists Don't Waste Words
url: https://propagandaarchive.org/collection/uk-british-journalists-dont-waste-words-1939/
description: A pictogram poster compares the page counts of The Times (24 pages pre-war, 8 now) and the Daily Mail (20 pre-war.
section: Collection
---

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2. [Collection](https://propagandaarchive.org/collection/)
3. British Journalists Don't Waste Words

[![British Journalists Don't Waste Words, 1939 UK poster: A pictogram poster compares the page counts of The Times](https://propagandaarchive.org/collection/images/uk-british-journalists-dont-waste-words-1939.jpg)](https://propagandaarchive.org/collection/images/uk-british-journalists-dont-waste-words-1939.jpg)

# British Journalists Don't Waste Words

A pictogram poster compares the page counts of The Times (24 pages pre-war, 8 now) and the Daily Mail (20 pre-war, 4 now) and shows yearly newsprint use falling from 1,250,000 tons to 250,000 tons, with 25 ship icons marked 'shipping saved' at 50,000 tons each. The tell for card-stacking is that the figures carry no source, date or year of comparison; the chart format and the newspaper mastheads lend authority to the claim.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
British Journalists don't waste words

NEWSPRINT RESTRICTIONS
THE TIMES
24 Number of pages PRE WAR
8 Number of pages NOW
Daily Mail
20 Number of pages PRE WAR
4 Number of pages NOW

SHIPPING SAVED BY THE CUT
YEARLY CONSUMPTION OF NEWSPRINT
PRE WAR 1,250,000 TONS
NOW 250,000 TONS
SHIPPING SAVED
EACH [ship icon] EQUALS 50,000 TONS

[imprint:] G.P.G./AM./8   PRINTED IN ENGLAND BY CHROMOWORKS LTD., LONDON  51-2968
```

[← British Fighters Sweep Hourly Across Occupied France, Cheered by French Peasants](https://propagandaarchive.org/collection/uk-british-fighters-sweep-occupied-france-1939/) [British Railroads Give Priority to Troops and War Workers →](https://propagandaarchive.org/collection/uk-british-railroads-priority-troops-war-workers-1939/)

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- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
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- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.