---
title: 'Don''t Burn Up the Miles: it burns up your tyres'
url: https://propagandaarchive.org/collection/uk-dont-burn-up-the-miles-tyres-1939/
description: A fan-shaped chart on the left shows rubber wastage rising from normal wear at 30 mph to 70% wasted at 70 mph, beside the slogan 'Don't burn up the miles
section: Collection
---

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3. Don't Burn Up the Miles: it burns up your tyres

[![Don't Burn Up the Miles: it burns up your tyres, 1939 UK poster: A fan-shaped chart on the left shows rubber wastage rising](https://propagandaarchive.org/collection/images/uk-dont-burn-up-the-miles-tyres-1939.jpg)](https://propagandaarchive.org/collection/images/uk-dont-burn-up-the-miles-tyres-1939.jpg)

# Don't Burn Up the Miles: it burns up your tyres

A fan-shaped chart on the left shows rubber wastage rising from normal wear at 30 mph to 70% wasted at 70 mph, beside the slogan 'Don't burn up the miles - it burns up your tyres'. The chart gives only the wastage side of the speed trade-off and cites no source for its percentages, which is the selective-presentation tell, though the figures are numeric and checkable.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
HOW INCREASED SPEED
INCREASES RUBBER WASTAGE

WEAR NORMAL
24% WASTED
41% WASTED
57% WASTED
70% WASTED
30  40  50  60  70
MILES PER HOUR

DON'T BURN UP
THE MILES
-it burns up
your tyres
```

[← Domestic Front: Make-Do and Mend (Household & Clothes Economy Exhibition)](https://propagandaarchive.org/collection/uk-domestic-front-make-do-and-mend-exhibition-1939/) [The Effects of Over-Cooking and Keeping Hot →](https://propagandaarchive.org/collection/uk-effects-of-over-cooking-and-keeping-hot-1939/)

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