---
title: 'Economy: Your Job in the Battle of the Atlantic'
url: https://propagandaarchive.org/collection/uk-economy-your-job-in-the-battle-of-the-atlantic-games-1941/
description: A torpedo-shaped slogan points down over a roundel in which a ship, hit and burning, sinks inside a periscope-style crosshair.
section: Collection
---

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3. Economy: Your Job in the Battle of the Atlantic

[![Economy: Your Job in the Battle of the Atlantic, 1941 UK poster: A torpedo-shaped slogan points down over a roundel in which](https://propagandaarchive.org/collection/images/uk-economy-your-job-in-the-battle-of-the-atlantic-games-1941.jpg)](https://propagandaarchive.org/collection/images/uk-economy-your-job-in-the-battle-of-the-atlantic-games-1941.jpg)

# Economy: Your Job in the Battle of the Atlantic

A torpedo-shaped slogan points down over a roundel in which a ship, hit and burning, sinks inside a periscope-style crosshair. The text 'Waste in war costs lives' ties household thrift to ship losses (fear appeal), and 'Your job' assigns the reader a personal role in the Atlantic fight (identity fusion).

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
A. GAMES
R.E.

ECONOMY
YOUR JOB IN THE BATTLE OF THE ATLANTIC

WASTE IN PEACE TIME COSTS MONEY WASTE IN WAR COSTS LIVES
ECONOMY CAN SAVE BOTH

PRINTED FOR H.M. STATIONERY OFFICE BY BECK & INCHBOLD LTD.  51-1958.
C.G.E  P.R.55.
```

[← Danger From Lyctus Beetle: Hardwoods Make War Weapons (Ministry of Supply No. 105)](https://propagandaarchive.org/collection/uk-danger-from-lyctus-beetle-1941/) [Fire Guard: an exhibition to help the great army of fire fighters (Charing Cross Underground Station) →](https://propagandaarchive.org/collection/uk-fire-guard-exhibition-charing-cross-1941/)

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- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
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