---
title: The Effects of Over-Cooking and Keeping Hot
url: https://propagandaarchive.org/collection/uk-effects-of-over-cooking-and-keeping-hot-1939/
description: A stylised rooftop chimney pot sends carrots, a beet, a tomato and leaves up in place of smoke, with a spatula standing on the roof.
section: Collection
---

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3. The Effects of Over-Cooking and Keeping Hot

[![The Effects of Over-Cooking and Keeping Hot, 1939 UK poster: A stylised rooftop chimney pot sends carrots, a beet, a tomato](https://propagandaarchive.org/collection/images/uk-effects-of-over-cooking-and-keeping-hot-1939.jpg)](https://propagandaarchive.org/collection/images/uk-effects-of-over-cooking-and-keeping-hot-1939.jpg)

# The Effects of Over-Cooking and Keeping Hot

A stylised rooftop chimney pot sends carrots, a beet, a tomato and leaves up in place of smoke, with a spatula standing on the roof. The line 'Vitamin value, goodness, taste go up in smoke' uses the virtue word 'goodness' to carry the household-cooking lesson, with no figures or source for the vitamin loss.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THE EFFECTS OF OVER-COOKING AND KEEPING HOT
Vitamin value, goodness, taste
'go up in smoke'—result is waste

[signature:] LEWITT-HIM

PRINTED FOR H.M. STATIONERY OFFICE BY THOS. FORMAN & SONS LTD., NOTTINGHAM. 51-4113
```

[← Don't Burn Up the Miles: it burns up your tyres](https://propagandaarchive.org/collection/uk-dont-burn-up-the-miles-tyres-1939/) [Farmers All Over the Country Need All the Help Available to Gather This Year's Vital Harvest - Free Ships for the Second Front →](https://propagandaarchive.org/collection/uk-farmers-need-help-harvest-free-ships-second-front-1939/)

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