---
title: In the Blackout - Wear or Carry Something White
url: https://propagandaarchive.org/collection/uk-in-the-blackout-wear-or-carry-something-white-1939/
description: A figure in a dark coat carries a folded newspaper and a lead in a white-gloved hand, under the heading 'In the Blackout' and the instruction to wear
section: Collection
---

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3. In the Blackout - Wear or Carry Something White

[![In the Blackout - Wear or Carry Something White, 1939 UK poster: A figure in a dark coat carries a folded newspaper](https://propagandaarchive.org/collection/images/uk-in-the-blackout-wear-or-carry-something-white-1939.jpg)](https://propagandaarchive.org/collection/images/uk-in-the-blackout-wear-or-carry-something-white-1939.jpg)

# In the Blackout - Wear or Carry Something White

A figure in a dark coat carries a folded newspaper and a lead in a white-gloved hand, under the heading 'In the Blackout' and the instruction to wear or carry something white. The tell is the London Transport roundel lending institutional authority to a practical blackout instruction; the poster makes no claim beyond the instruction.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
IN THE BLACKOUT
Wear or carry
something white

[signed:] ZERO
[imprint:] The Baynard Press. 243/1797/1500.
```

[← In the Blackout - Pause as You Leave the Station's Light](https://propagandaarchive.org/collection/uk-in-the-blackout-pause-as-you-leave-station-1939/) [India (pictorial map of products and industries) →](https://propagandaarchive.org/collection/uk-india-pictorial-industry-map-1939/)

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