---
title: John Bull is Pulling in His Belt! [2]
url: https://propagandaarchive.org/collection/uk-john-bull-is-pulling-in-his-belt-2-1939/
description: A horizontal red-bordered chart under the headline 'John Bull is pulling in his belt!' compares pre-war and now for sugar confectionery, eggs, lemons.
section: Collection
---

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2. [Collection](https://propagandaarchive.org/collection/)
3. John Bull is Pulling in His Belt! [2]

[![John Bull is Pulling in His Belt! \[2\], 1939 UK poster: A horizontal red-bordered chart under the headline 'John Bull](https://propagandaarchive.org/collection/images/uk-john-bull-is-pulling-in-his-belt-2-1939.jpg)](https://propagandaarchive.org/collection/images/uk-john-bull-is-pulling-in-his-belt-2-1939.jpg)

# John Bull is Pulling in His Belt! [2]

A horizontal red-bordered chart under the headline 'John Bull is pulling in his belt!' compares pre-war and now for sugar confectionery, eggs, lemons, wine, whisky, cream, grapefruit and bananas, with 'NONE' against several. The tell is the selection: only restricted items appear, with no denominators or items that rose (card-stacking).

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
John Bull is pulling in his belt!
examples of food restriction in GREAT BRITAIN
PRE-WAR | NOW
SUGAR consumption in sugar confectionery
EGGS
LEMONS Etc. imports  1,100,000 CWTS. | NONE
WINE imports
WHISKY production
CREAM production  33,000 TONS | NONE
GRAPEFRUIT imports  1,300,000 CWTS. | NONE
BANANAS imports  22,000,000 BUNCHES | NONE
G.P.G./A.M./3.
PRINTED IN ENGLAND BY CHROMOWORKS LTD., LONDON  51-2968.
```

[← John Bull is Pulling in His Belt! \[1\]](https://propagandaarchive.org/collection/uk-john-bull-is-pulling-in-his-belt-1-1939/) [John Bull is Pulling in his Belt! Examples of Food Restriction in Great Britain →](https://propagandaarchive.org/collection/uk-john-bull-pulling-in-belt-food-restriction-1939/)

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- [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page.
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.