---
title: Lack of Vitamins Can Strangle His Health
url: https://propagandaarchive.org/collection/uk-lack-of-vitamins-strangle-health-1939/
description: A photograph of a distressed baby is flanked by two large black silhouetted hands closing on its head and neck.
section: Collection
---

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3. Lack of Vitamins Can Strangle His Health

[![Lack of Vitamins Can Strangle His Health, 1939 UK poster: A photograph of a distressed baby is flanked by two large black](https://propagandaarchive.org/collection/images/uk-lack-of-vitamins-strangle-health-1939.jpg)](https://propagandaarchive.org/collection/images/uk-lack-of-vitamins-strangle-health-1939.jpg)

# Lack of Vitamins Can Strangle His Health

A photograph of a distressed baby is flanked by two large black silhouetted hands closing on its head and neck, under the headline that lack of vitamins 'can strangle his health'. The fear appeal stages an imminent physical threat to a child, then offers the remedy at once: orange juice and cod liver oil, available where the sign is shown.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LACK OF VITAMINS
CAN STRANGLE HIS HEALTH

See he gets his
Orange Juice and
Cod Liver Oil regularly

YOU CAN GET IT WHERE YOU SEE THIS SIGN

PRINTED FOR H.M. STATIONERY OFFICE BY HENRY HILDESLEY LTD., LONDON. 51-958.
ISSUED BY THE MINISTRY OF FOOD, LONDON, W.1.
```

[← Keep It Up: Save and Lend Through the Post Office Savings Bank and Trustee Savings Banks](https://propagandaarchive.org/collection/uk-keep-it-up-save-and-lend-post-office-savings-bank-1939/) [Lake Transport in Africa →](https://propagandaarchive.org/collection/uk-lake-transport-in-africa-1939/)

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- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
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