---
title: '''lend a hand on the land'''
url: https://propagandaarchive.org/collection/uk-lend-a-hand-on-the-land-1939/
description: A long narrow banner in script lettering over a wood-grain pattern, with a photograph of clasped hands in a circle at the right.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. 'lend a hand on the land'

[!['lend a hand on the land', 1939 UK poster: A long narrow banner in script lettering over a wood-grain pattern](https://propagandaarchive.org/collection/images/uk-lend-a-hand-on-the-land-1939.jpg)](https://propagandaarchive.org/collection/images/uk-lend-a-hand-on-the-land-1939.jpg)

# 'lend a hand on the land'

A long narrow banner in script lettering over a wood-grain pattern, with a photograph of clasped hands in a circle at the right. The joined hands stand for shared effort between helper and farmer, tying the viewer to a collective task without stating any terms.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
lend a hand on the land

PRINTED FOR H.M. STATIONERY OFFICE BY CHROMOWORKS LTD., LONDON 51- 3637
```

[← Learning to be Doctors in Fiji](https://propagandaarchive.org/collection/uk-learning-to-be-doctors-in-fiji-1939/) [Lend to Defend His Right to be Free - Buy National Savings Certificates →](https://propagandaarchive.org/collection/uk-lend-to-defend-his-right-to-be-free-savings-certificates-1939/)

## More propaganda examples that use the same techniques

- [Our job is to beat the Hun. Vote Union Government (Canada, 1917 election)](https://propagandaarchive.org/collection/our-job-is-to-beat-the-hun-union-government-1917/) (Canada · 1917 · Name-calling, Identity fusion). Content note: Ethnic slur ('Hun') for Germans in the slogan.
- [Julistus (Proclamation): Red Guard committee denies rumours and orders rumour-spreaders arrested](https://propagandaarchive.org/collection/punakaarti-julistus-huhut-1918/) (Finland · 1918 · Identity fusion)
- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (Austria · 1921 · Identity fusion)
- [The Bombay Chronicle, article on a foreign-cloth bonfire (July 30, 1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (British India · Jul 30, 1921 · Identity fusion, Glittering generalities)
- [L'Unione Sarda, 24 March 1929: 'Il voto di oggi, è atto di fede' (plebiscite day front page)](https://propagandaarchive.org/collection/unione-sarda-plebiscito-front-page-1929/) (Fascist Italy · Mar 24, 1929 · Identity fusion, Glittering generalities)
- [Zwei SA-Männer bringen ein Hitler-Plakat an (Mecklenburg)](https://propagandaarchive.org/collection/sa-maenner-kleben-hitler-plakat-mecklenburg-1932/) (Weimar Republic · Jun 21, 1932 · Identity fusion). Content note: Photograph of SA men in uniform with swastika armband putting up a Hitler election poster, 1932.
- [Hitlerjugend, Deutsches Jungvolk: Altmetallsammlung](https://propagandaarchive.org/collection/hj-altmetallsammlung-jungvolk-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Deutsches Jungvolk boys in uniform collecting scrap metal, 1933.
- [Marine-HJ werben für den Bau von HJ-Heimen (Handwagen mit Plakat)](https://propagandaarchive.org/collection/marine-hj-werbung-hj-heime-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Hitler Youth members in uniform with swastika armbands and flags promoting the building of Hitler Youth homes.