---
title: Our Rollers keep 'em flying! (Ministry of Supply No. 99)
url: https://propagandaarchive.org/collection/uk-our-rollers-keep-em-flying-ministry-of-supply-1943/
description: A heavy road roller works on an airfield runway in front of a four-engined bomber under the slogan 'Our rollers keep 'em flying!'.
section: Collection
---

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3. Our Rollers keep 'em flying! (Ministry of Supply No. 99)

[![Our Rollers keep 'em flying!, 1943 UK poster: A heavy road roller works on an airfield runway in front of a four-engined](https://propagandaarchive.org/collection/images/uk-our-rollers-keep-em-flying-ministry-of-supply-1943.jpg)](https://propagandaarchive.org/collection/images/uk-our-rollers-keep-em-flying-ministry-of-supply-1943.jpg)

# Our Rollers keep 'em flying! (Ministry of Supply No. 99)

A heavy road roller works on an airfield runway in front of a four-engined bomber under the slogan 'Our rollers keep 'em flying!'. The tell is transfer: an ordinary piece of plant is tied to the glamour of the air war, and the list 'India, Egypt, Tunisia, ? Europe' asserts where the rollers are needed.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Our
ROLLERS
keep 'em flying!
Aircraft can't take off without runways. Runways can't be built without rollers. Rollers, and the parts that go to the making of them, are needed now for service in -
INDIA
EGYPT
TUNISIA
? EUROPE
MINISTRY OF SUPPLY No.99
```

[← Forward Together - Keep in Step by Saving (Post Office Savings Bank)](https://propagandaarchive.org/collection/uk-forward-together-keep-in-step-post-office-savings-bank-1943/) [Send Airgraphs - They Save Aircraft Space and are Quicker! →](https://propagandaarchive.org/collection/uk-send-airgraphs-aircraft-space-cooper-multimachine-1943/)

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- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
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