---
title: '''He was a Perfectly Normal Healthy British Baby But -'' (Ministry of Supply)'
url: https://propagandaarchive.org/collection/uk-perfectly-normal-healthy-british-baby-hitler-1939/
description: Five cartoon faces run from a baby with a dummy to a man shown with Hitler's hairstyle and moustache, each stage tied to lateness.
section: Collection
---

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3. 'He was a Perfectly Normal Healthy British Baby But -'

[!['He was a Perfectly Normal Healthy British Baby But -', 1939 UK poster: Five cartoon faces run from a baby with a dummy](https://propagandaarchive.org/collection/images/uk-perfectly-normal-healthy-british-baby-hitler-1939.jpg)](https://propagandaarchive.org/collection/images/uk-perfectly-normal-healthy-british-baby-hitler-1939.jpg)

# 'He was a Perfectly Normal Healthy British Baby But -' (Ministry of Supply)

Five cartoon faces run from a baby with a dummy to a man shown with Hitler's hairstyle and moustache, each stage tied to lateness, early finishing and unexcused absence from work. The tell is the label: the final caption says the worker 'grew more like Hitler', attaching the enemy leader's name and face to ordinary absenteeism.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (English) · read from the image, not independently checked

```
He was a perfectly normal,
Healthy British Baby but—

by being LATE IN STARTING

EARLY IN FINISHING

and ABSENT FROM WORK
WITHOUT GOOD CAUSE

he grew more like HITLER
every day

Ministry of Supply No. 73.
```

[← Paraffin Economy: Use Less and Waste None](https://propagandaarchive.org/collection/uk-paraffin-economy-1939/) [Personal Cleanliness →](https://propagandaarchive.org/collection/uk-personal-cleanliness-games-1939/)

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