---
title: Rubber is Precious - Travel Only When You Must
url: https://propagandaarchive.org/collection/uk-rubber-is-precious-travel-only-when-you-must-1939/
description: A tyre with the London Transport roundel on its hub fills the poster above the lines 'Rubber is precious' and 'Travel only when you must'.
section: Collection
---

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3. Rubber is Precious - Travel Only When You Must

[![Rubber is Precious - Travel Only When You Must, 1939 UK poster: A tyre with the London Transport roundel on its hub fills](https://propagandaarchive.org/collection/images/uk-rubber-is-precious-travel-only-when-you-must-1939.jpg)](https://propagandaarchive.org/collection/images/uk-rubber-is-precious-travel-only-when-you-must-1939.jpg)

# Rubber is Precious - Travel Only When You Must

A tyre with the London Transport roundel on its hub fills the poster above the lines 'Rubber is precious' and 'Travel only when you must'. This is a plain rationing notice; the nearest technique is glittering generalities, since 'precious' is a value word attached to a material in short supply, with the request to travel less stated directly.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Rubber is precious
Travel only when you must

[imprint:] 643/1173/1250  The Baynard Press. London. S.W.9.
```

[← RN - RAF - Catafighters](https://propagandaarchive.org/collection/uk-rn-raf-catafighters-1939/) [Rubber is Scarce - Take Care of Your Tyres →](https://propagandaarchive.org/collection/uk-rubber-is-scarce-take-care-of-your-tyres-1939/)

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