---
title: Salute the Soldier - Save More - Lend More
url: https://propagandaarchive.org/collection/uk-salute-the-soldier-save-more-lend-more-1939/
description: A helmeted soldier with fixed bayonet strides up a rocky slope against an orange sky, with the word 'THE LIBERATOR' carved into the rock beneath his boots.
section: Collection
---

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3. Salute the Soldier - Save More - Lend More

[![Salute the Soldier - Save More - Lend More, 1939 UK poster: A helmeted soldier with fixed bayonet strides up a rocky slope](https://propagandaarchive.org/collection/images/uk-salute-the-soldier-save-more-lend-more-1939.jpg)](https://propagandaarchive.org/collection/images/uk-salute-the-soldier-save-more-lend-more-1939.jpg)

# Salute the Soldier - Save More - Lend More

A helmeted soldier with fixed bayonet strides up a rocky slope against an orange sky, with the word 'THE LIBERATOR' carved into the rock beneath his boots. The heroic figure and the virtue word 'Liberator' are the glittering generality; the ask, 'Save More, Lend More', is attached to it in the bottom panel.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SALUTE THE SOLDIER

THE LIBERATOR

SAVE MORE · LEND MORE

W.F.P. 341. ISSUED BY THE NATIONAL SAVINGS COMMITTEE, LONDON, SCOTTISH SAVINGS COMMITTEE, EDINBURGH, ULSTER SAVINGS COMMITTEE, BELFAST
PRINTED FOR H.M. STATIONERY OFFICE BY E S & A ROBINSON LTD BRISTOL 51-4310
[signature in the painting:] J A May
```

[← Salute the Soldier](https://propagandaarchive.org/collection/uk-salute-the-soldier-1939/) [Salute the Soldier - Savings Group (cut-out savings chart) →](https://propagandaarchive.org/collection/uk-salute-the-soldier-savings-group-1939/)

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- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)