---
title: Save Fuel to Speed Victory (Battle for Fuel)
url: https://propagandaarchive.org/collection/uk-save-fuel-to-speed-victory-1942/
description: Large red lettering on a tilted white panel reads 'Save fuel to speed victory', with a lump of coal bearing the words 'Battle for Fuel' at the foot.
section: Collection
---

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3. Save Fuel to Speed Victory (Battle for Fuel)

[![Save Fuel to Speed Victory, 1942 UK poster: Large red lettering on a tilted white panel reads 'Save fuel to speed victory'](https://propagandaarchive.org/collection/images/uk-save-fuel-to-speed-victory-1942.jpg)](https://propagandaarchive.org/collection/images/uk-save-fuel-to-speed-victory-1942.jpg)

# Save Fuel to Speed Victory (Battle for Fuel)

Large red lettering on a tilted white panel reads 'Save fuel to speed victory', with a lump of coal bearing the words 'Battle for Fuel' at the foot. The tell is the abstract goal word 'victory' attached to household thrift, and the military vocabulary 'battle' transferred onto coal use.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SAVE
FUEL
to speed
VICTORY
BATTLE
FOR FUEL
USE LESS · COAL · GAS · ELECTRICITY · PARAFFIN
Printed for H.M. Stationery Office by Wm. Brown & Co., Ltd., London, E.C.3.—51-3133.
ISSUED BY THE MINISTRY OF FUEL AND POWER.
```

[← How You Can Save Fuel in the Foundry - Ten Rules for the Foundry Man](https://propagandaarchive.org/collection/uk-save-fuel-in-the-foundry-ten-rules-one-tank-or-spitfire-1942/) [Telephone Line Time is Precious - Keep Your Talks Short →](https://propagandaarchive.org/collection/uk-telephone-line-time-is-precious-keely-haycock-1942/)

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