---
title: Save Timber! ... And Hammer the Hun!
url: https://propagandaarchive.org/collection/uk-save-timber-and-hammer-the-hun-1939/
description: 'A wooden-framed chart pairs one standard of timber (165 cu. ft.) with illustrated equivalents in cargo space: petrol for a Stirling bomber.'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Save Timber! ... And Hammer the Hun!

[![Save Timber!... And Hammer the Hun!, 1939 UK poster: A wooden-framed chart pairs one standard of timber (165 cu](https://propagandaarchive.org/collection/images/uk-save-timber-and-hammer-the-hun-1939.jpg)](https://propagandaarchive.org/collection/images/uk-save-timber-and-hammer-the-hun-1939.jpg)

# Save Timber! ... And Hammer the Hun!

A wooden-framed chart pairs one standard of timber (165 cu. ft.) with illustrated equivalents in cargo space: petrol for a Stirling bomber, bombs for a Flying Fortress, rations for a company of soldiers, a Spitfire squadron's ammunition, explosive to sink the Tirpitz, petrol for a Churchill tank. The closing slogan 'And Hammer the Hun!' labels the enemy with a period derogatory nickname (name-calling).

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SAVE TIMBER!
EVERY STANDARD OF TIMBER SAVED FROM CONSUMPTION OR SALVAGED FOR
RE-USE FREES SHIPPING SPACE FOR MUNITIONS OF WAR FOR THE SECOND FRONT
ONE STANDARD (165 cu. ft.) OCCUPIES THE SAME CARGO SPACE AS:
ENOUGH PETROL TO FLY A STIRLING TO COLOGNE AND BACK
ENOUGH BOMBS TO LOAD A FLYING FORTRESS
ENOUGH VICTUALS TO FEED A COMPANY of SOLDIERS FOR A FORTNIGHT
ENOUGH AMMUNITION TO ARM A SQUADRON of SPITFIRES
ENOUGH EXPLOSIVE TO SINK THE TIRPITZ
ENOUGH PETROL TO KEEP A CHURCHILL IN ACTION FOR A MONTH
AND HAMMER THE HUN!
ISSUED BY TIMBER CONTROL DEPARTMENT, MINISTRY OF SUPPLY. NO. 51
PRINTED IN ENGLAND BY LOWE & BRYDONE PRINTERS LTD., LONDON, N.W.10. 51-2946
```

[← Salvage Saves Shipping](https://propagandaarchive.org/collection/uk-salvage-saves-shipping-1939/) [Send airgraphs - they save aircraft space →](https://propagandaarchive.org/collection/uk-send-airgraphs-save-aircraft-space-1939/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)
