---
title: 'Ships'' Guns Down Nazi Planes: We''ll Keep ''Em Firing!'
url: https://propagandaarchive.org/collection/uk-ships-guns-down-nazi-planes-1943/
description: 'A drawing of helmeted gunners at a multiple anti-aircraft mount sits beside figures attributed to an Admiralty statement: 722 enemy planes confirmed.'
section: Collection
---

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3. Ships' Guns Down Nazi Planes: We'll Keep 'Em Firing!

[![Ships' Guns Down Nazi Planes: We'll Keep 'Em Firing!, 1943 UK poster: A drawing of helmeted gunners at a multiple](https://propagandaarchive.org/collection/images/uk-ships-guns-down-nazi-planes-1943.jpg)](https://propagandaarchive.org/collection/images/uk-ships-guns-down-nazi-planes-1943.jpg)

# Ships' Guns Down Nazi Planes: We'll Keep 'Em Firing!

A drawing of helmeted gunners at a multiple anti-aircraft mount sits beside figures attributed to an Admiralty statement: 722 enemy planes confirmed, 268 probable and 432 damaged by ships' gunfire, 12 April 1940 to 31 January 1943. The tell for card-stacking is that only enemy losses are given, with no figure for ships lost or planes that got through; the tell for transfer is the Admiralty's authority lent to the production appeal 'We'll keep 'em firing!'.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SHIPS' GUNS
down Nazi Planes
ADMIRALTY
OFFICIAL STATEMENT
says that between 12.4.40 and
31.1.43 the numbers of enemy
planes shot down or damaged
by ships' gunfire were:
CONFIRMED
722
PROBABLE
268
DAMAGED
432
WE'LL KEEP 'EM FIRING!
[small print:] MINISTRY OF SUPPLY No 81
```

[← Send Airgraphs - They Save Aircraft Space and are Quicker!](https://propagandaarchive.org/collection/uk-send-airgraphs-aircraft-space-cooper-multimachine-1943/) [Tribute to You - Halifax Bulletin No. 13 →](https://propagandaarchive.org/collection/uk-tribute-to-you-halifax-bulletin-13-1943/)

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