---
title: Sur terre, sur mer et dans l'air les Alliés ripostent
url: https://propagandaarchive.org/collection/uk-sur-terre-sur-mer-les-allies-ripostent-french-1939/
description: A rank of uniformed soldiers in Allied-style helmets stands before a spray of national flags (including those of the USSR, Britain, the USA, China.
section: Collection
---

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3. Sur terre, sur mer et dans l'air les Alliés ripostent

[![Sur terre, sur mer et dans l'air les Alliés ripostent, 1939 UK poster: A rank of uniformed soldiers in Allied-style helmets](https://propagandaarchive.org/collection/images/uk-sur-terre-sur-mer-les-allies-ripostent-french-1939.jpg)](https://propagandaarchive.org/collection/images/uk-sur-terre-sur-mer-les-allies-ripostent-french-1939.jpg)

# Sur terre, sur mer et dans l'air les Alliés ripostent

A rank of uniformed soldiers in Allied-style helmets stands before a spray of national flags (including those of the USSR, Britain, the USA, China, Norway and Greece), framed by photographs of land, sea and air forces; the text reads 'On land, at sea and in the air the Allies strike back'. The tell is the massed flags and figures presenting a large united coalition (bandwagon), with the flags lending their national standing to the claim (transfer).

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (French) · read from the image, not independently checked

```
Sur terre, sur mer et dans l'air
LES ALLIES RIPOSTENT

[imprint:] IMPRIMÉ EN ANGLETERRE
[Translation: On land, at sea and in the air the Allies strike back. Printed in England.]
```

[← Submit Tyres for Replacement when Smooth](https://propagandaarchive.org/collection/uk-submit-tyres-for-replacement-when-smooth-1939/) [Switch Off That Light! Less Light - More Planes →](https://propagandaarchive.org/collection/uk-switch-off-that-light-less-light-more-planes-1939/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)