---
title: Take the Road to Victory! Join the WAAF
url: https://propagandaarchive.org/collection/uk-take-the-road-to-victory-join-the-waaf-1939/
description: Montaged photographs of a smiling WAAF airwoman carrying a kitbag and a civilian woman with a suitcase walk along a road towards a camouflaged airfield
section: Collection
---

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3. Take the Road to Victory! Join the WAAF

[![Take the Road to Victory! Join the WAAF, 1939 UK poster: Montaged photographs of a smiling WAAF airwoman carrying a kitbag](https://propagandaarchive.org/collection/images/uk-take-the-road-to-victory-join-the-waaf-1939.jpg)](https://propagandaarchive.org/collection/images/uk-take-the-road-to-victory-join-the-waaf-1939.jpg)

# Take the Road to Victory! Join the WAAF

Montaged photographs of a smiling WAAF airwoman carrying a kitbag and a civilian woman with a suitcase walk along a road towards a camouflaged airfield with fighters, under the headline 'Take the road to victory! Join the WAAF'. 'Victory' is an unqualified virtue word (glittering generalities), and the cheerful uniform and aircraft attach the glamour of the air service to enlistment (transfer).

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
TAKE THE
ROAD TO
VICTORY!

JOIN
THE WAAF

FOSS

PRINTED FOR H.M. STATIONERY OFFICE BY FOSH & CROSS LTD., LONDON. 51-1462
```

[← Switch Off That Light! Less Light - More Planes](https://propagandaarchive.org/collection/uk-switch-off-that-light-less-light-more-planes-1939/) [Tank landing craft lead our attack: our engines power the offensive →](https://propagandaarchive.org/collection/uk-tank-landing-craft-lead-our-attack-1939/)

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