---
title: '''This is the Year! It''s up to us to let ''em have it!'' (Ministry of Aircraft Production poster)'
url: https://propagandaarchive.org/collection/uk-this-is-the-year-1939/
description: A painted amphibious landing shows aircraft overhead, landing craft in a shell-torn sea and troops firing from a beach.
section: Collection
---

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3. 'This is the Year! It's up to us to let 'em have it!'

[!['This is the Year! It's up to us to let 'em have it!', 1939 UK poster: A painted amphibious landing shows aircraft overhead](https://propagandaarchive.org/collection/images/uk-this-is-the-year-1939.jpg)](https://propagandaarchive.org/collection/images/uk-this-is-the-year-1939.jpg)

# 'This is the Year! It's up to us to let 'em have it!' (Ministry of Aircraft Production poster)

A painted amphibious landing shows aircraft overhead, landing craft in a shell-torn sea and troops firing from a beach. The tell is the collective 'us' in the slogan, which casts the viewer's own work as part of the shared effort.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THIS IS THE YEAR!

IT'S UP TO US TO LET 'EM HAVE IT!

P.D.O. 1144. Printed for H.M. Stationery Office by Field Sons & Co. Ltd., Bradford. 51-4654
MINISTRY OF AIRCRAFT PRODUCTION.
[signature in the painting:] CLIVE UPTON
```

[← This is a Cow... (home-grown food and shipping)](https://propagandaarchive.org/collection/uk-this-is-a-cow-grow-your-own-food-greycaines-1939/) [Thousands of Women Needed Now in the ATS, WAAF →](https://propagandaarchive.org/collection/uk-thousands-of-women-needed-ats-waaf-1939/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)