---
title: Thousands of Women Needed Now in the ATS, WAAF
url: https://propagandaarchive.org/collection/uk-thousands-of-women-needed-ats-waaf-1939/
description: A woman in a headscarf and raincoat reads a poster while a soldier, a sailor and an airman crowd in front of it.
section: Collection
---

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3. Thousands of Women Needed Now in the ATS, WAAF

[![Thousands of Women Needed Now in the ATS, WAAF, 1939 UK poster: A woman in a headscarf and raincoat reads a poster while](https://propagandaarchive.org/collection/images/uk-thousands-of-women-needed-ats-waaf-1939.jpg)](https://propagandaarchive.org/collection/images/uk-thousands-of-women-needed-ats-waaf-1939.jpg)

# Thousands of Women Needed Now in the ATS, WAAF

A woman in a headscarf and raincoat reads a poster while a soldier, a sailor and an airman crowd in front of it. The bandwagon cue is the claim that 'no British woman will stand aside', set beside servicemen already enlisted; 'vital to the offensive' is a high-value phrase with no specifics.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THOUSANDS
OF WOMEN
NEEDED NOW
IN THE
ATS, WAAF

VITAL TO THE OFFENSIVE

NO BRITISH WOMAN WILL STAND ASIDE
AS THE HOUR APPROACHES

Full information
at the nearest recruiting centre
or your employment exchange

PRINTED FOR H.M. STATIONERY OFFICE BY J. WEINER LTD., LONDON, W.C.1. 51-2930
```

[← 'This is the Year! It's up to us to let 'em have it!' (Ministry of Aircraft Production poster)](https://propagandaarchive.org/collection/uk-this-is-the-year-1939/) [Tidiness Prevents Accidents →](https://propagandaarchive.org/collection/uk-tidiness-prevents-accidents-1939/)

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- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)