---
title: Transport feeds the front line - We keep 'em running (Ministry of Supply No. 95)
url: https://propagandaarchive.org/collection/uk-transport-feeds-the-front-line-ministry-of-supply-1939/
description: A photograph of a long convoy of army lorries on a desert road is joined by a painted scene of two mechanics in overalls working on a lorry wheel
section: Collection
---

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3. Transport feeds the front line - We keep 'em running

[![Transport feeds the front line - We keep 'em running, 1939 UK poster: A photograph of a long convoy of army lorries](https://propagandaarchive.org/collection/images/uk-transport-feeds-the-front-line-ministry-of-supply-1939.jpg)](https://propagandaarchive.org/collection/images/uk-transport-feeds-the-front-line-ministry-of-supply-1939.jpg)

# Transport feeds the front line - We keep 'em running (Ministry of Supply No. 95)

A photograph of a long convoy of army lorries on a desert road is joined by a painted scene of two mechanics in overalls working on a lorry wheel and bonnet. The join ties the garage workers to the front line (transfer), and ordinary workmen in caps and overalls stand for the home-front trade (plain folks).

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Transport feeds the front line

WE KEEP 'EM RUNNING

L4983210 (number on the lorry)

MINISTRY OF SUPPLY No 95

Printed for H.M. Stationery Office by W. R. ROYLE & Son, Ltd. 51-3811

[signature:] CLIVE UPTTON
```

[← Torpedo the Axis!](https://propagandaarchive.org/collection/uk-torpedo-the-axis-1939/) [Tribute to You - Beaufighter Bulletin No. 14 →](https://propagandaarchive.org/collection/uk-tribute-to-you-beaufighter-bulletin-14-1939/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)