---
title: 'Venereal Diseases: Here Comes the Bride'
url: https://propagandaarchive.org/collection/uk-venereal-diseases-here-comes-the-bride-1939/
description: A white bridal silhouette is overshadowed by a huge dark hand, under the lines 'here comes the bride' and 'A man suffering from Venereal Disease who
section: Collection
---

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3. Venereal Diseases: Here Comes the Bride

[![Venereal Diseases: Here Comes the Bride, 1939 UK poster: A white bridal silhouette is overshadowed by a huge dark hand, under](https://propagandaarchive.org/collection/images/uk-venereal-diseases-here-comes-the-bride-1939.jpg)](https://propagandaarchive.org/collection/images/uk-venereal-diseases-here-comes-the-bride-1939.jpg)

# Venereal Diseases: Here Comes the Bride

A white bridal silhouette is overshadowed by a huge dark hand, under the lines 'here comes the bride' and 'A man suffering from Venereal Disease who infects his wife commits a vile crime against her and children yet unborn'. The looming shadow and the moral charge frame infection as a threat to a wife and unborn children (fear appeal), and the poster closes with the offer of free, confidential treatment.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
REGINALD MOUNT
VD
Venereal Diseases
here comes the bride
A man suffering from Venereal
Disease who infects his wife
commits a vile crime against
her and children yet unborn
Confidential information and advice about venereal diseases and their treatment can
be obtained FREE from the Local Health Department or from the Medical Adviser,
Central Council for Health Education, Tavistock House, Tavistock Sq., London, W.C.1
Treatment is free and confidential
ISSUED BY THE MINISTRY OF HEALTH AND CENTRAL COUNCIL FOR HEALTH EDUCATION
PRINTED FOR H.M. STATIONERY OFFICE BY W. R. ROYLE & SON LTD. 51-3275
```

[← Venereal Diseases - Delay is Dangerous! \[1\]](https://propagandaarchive.org/collection/uk-venereal-diseases-delay-is-dangerous-woman-1939/) [Venereal Diseases - Quack "Cures" are Useless →](https://propagandaarchive.org/collection/uk-venereal-diseases-quack-cures-are-useless-1939/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)