---
title: Water Care - It All Depends On Me
url: https://propagandaarchive.org/collection/uk-water-care-it-all-depends-on-me-1939/
description: 'Two chromed taps on a blue ground: one has a white cross painted over it and a drop falling from its spout, the other is intact.'
section: Collection
---

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3. Water Care - It All Depends On Me

[![Water Care - It All Depends On Me, 1939 UK poster: Two chromed taps on a blue ground](https://propagandaarchive.org/collection/images/uk-water-care-it-all-depends-on-me-1939.jpg)](https://propagandaarchive.org/collection/images/uk-water-care-it-all-depends-on-me-1939.jpg)

# Water Care - It All Depends On Me

Two chromed taps on a blue ground: one has a white cross painted over it and a drop falling from its spout, the other is intact, under 'Water care' and 'It all depends on ME'. The tell is the virtue word 'care' and the first-person slogan standing in for a stated saving; the poster gives no volume, amount or instruction beyond the picture of the dripping tap.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WATER CARE
IT ALL DEPENDS ON ME

[signature:] Thurstan
[imprint:] Printed in England by H. Manly & Son Ltd.  51-2671
```

[← Watch Your Tyre Pressure](https://propagandaarchive.org/collection/uk-watch-your-tyre-pressure-1939/) [We Have the Men, We Have the Tanks, To Move Them We Must Have Jerricans →](https://propagandaarchive.org/collection/uk-we-have-the-men-tanks-jerricans-1939/)

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