---
title: 'We Are on War Work: "We Must Have Exports"'
url: https://propagandaarchive.org/collection/uk-we-are-on-war-work-we-must-have-exports-1940/
description: Large black lettering on a blue cloud reads 'WE ARE ON WAR WORK', over red text saying weekly tons of British goods go overseas and bring back food.
section: Collection
---

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3. We Are on War Work: "We Must Have Exports"

[![We Are on War Work: "We Must Have Exports", 1940 UK poster: Large black lettering on a blue cloud reads 'WE ARE ON WAR WORK'](https://propagandaarchive.org/collection/images/uk-we-are-on-war-work-we-must-have-exports-1940.jpg)](https://propagandaarchive.org/collection/images/uk-we-are-on-war-work-we-must-have-exports-1940.jpg)

# We Are on War Work: "We Must Have Exports"

Large black lettering on a blue cloud reads 'WE ARE ON WAR WORK', over red text saying weekly tons of British goods go overseas and bring back food, war materials and munitions. The closing quotation 'We Must Have Exports' is credited by name to Ernest Bevin (testimonial), and the repeated 'WE' places the viewer among the producers (identity-fusion).

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WE
ARE ON
WAR WORK

Every week thousands of tons of
British goods-including things
we make here-go overseas-
bringing Britain in return
food, war materials
and munitions

"WE MUST HAVE EXPORTS"
Ernest Bevin

[small print:] PRINTED FOR H.M. STATIONERY OFFICE BY LOWE & BRYDONE PRINTERS LTD. LONDON N.W.10. 51-7924
```

[← To the members of the A.E.U.](https://propagandaarchive.org/collection/uk-to-the-members-of-the-aeu-savings-1940/) [Liberté (Belgian flag, 'Unity of Strength' design) →](https://propagandaarchive.org/collection/unity-of-strength-liberte-belgian-flag-1940/)

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