---
title: We've Got to Keep on Saving!
url: https://propagandaarchive.org/collection/uk-weve-got-to-keep-on-saving-1939/
description: Painted British infantry with Sten-type guns advance through shell-damaged buildings in the bottom strip, under the headline 'We've Got to Keep
section: Collection
---

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3. We've Got to Keep on Saving!

[![We've Got to Keep on Saving!, 1939 UK poster: Painted British infantry with Sten-type guns advance through shell-damaged](https://propagandaarchive.org/collection/images/uk-weve-got-to-keep-on-saving-1939.jpg)](https://propagandaarchive.org/collection/images/uk-weve-got-to-keep-on-saving-1939.jpg)

# We've Got to Keep on Saving!

Painted British infantry with Sten-type guns advance through shell-damaged buildings in the bottom strip, under the headline 'We've Got to Keep on Saving!'. The soldiers' combat is placed beside a request to buy savings certificates, so the army's effort lends weight to the financial appeal.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WE'VE GOT TO KEEP ON SAVING!

W.F.P. 388. Issued by the National Savings Committee, London; the Scottish Savings Committee, Edinburgh; Ulster Savings Committee, Belfast.
CROWN COPYRIGHT RESERVED.
Printed for H.M. Stationery Office by Wm. Brown & Co., Ltd., London, E.C.3. 51-749
```

[← We're Waiting to Start as Soon as You're Finished](https://propagandaarchive.org/collection/uk-were-waiting-to-start-as-soon-as-you-finish-1939/) [We've Got to Keep on Saving! (W.F.P. 392, Flemings printing) →](https://propagandaarchive.org/collection/uk-weve-got-to-keep-on-saving-flemings-1939/)

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