---
title: We've Got to Keep on Saving! (W.F.P. 392, Flemings printing)
url: https://propagandaarchive.org/collection/uk-weve-got-to-keep-on-saving-flemings-1939/
description: Aircrew in flying kit walk past dark heavy bombers parked on grass under a large empty green-to-cream sky, with the slogan 'We've got to Keep on Saving!'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. We've Got to Keep on Saving! (W.F.P. 392, Flemings printing)

[![We've Got to Keep on Saving!, 1939 UK poster: Aircrew in flying kit walk past dark heavy bombers parked on grass under](https://propagandaarchive.org/collection/images/uk-weve-got-to-keep-on-saving-flemings-1939.jpg)](https://propagandaarchive.org/collection/images/uk-weve-got-to-keep-on-saving-flemings-1939.jpg)

# We've Got to Keep on Saving! (W.F.P. 392, Flemings printing)

Aircrew in flying kit walk past dark heavy bombers parked on grass under a large empty green-to-cream sky, with the slogan 'We've got to Keep on Saving!' set in a green band. The bomber crews' picture is attached to the savings appeal, and the 'We' groups the viewer with the war effort.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
We've got to Keep on Saving!

W.F.P. 392 Issued by the National Savings Committee, London, the Scottish Savings Committee, Edinburgh, the Ulster Savings Committee, Belfast. Crown Copyright Reserved.
PRINTED FOR H.M STATIONERY OFFICE BY FLEMINGS, LEICESTER. 51-749
```

[← We've Got to Keep on Saving!](https://propagandaarchive.org/collection/uk-weve-got-to-keep-on-saving-1939/) [We've Got to Keep on Saving! (landing-beach scene, W.F.P. 394) →](https://propagandaarchive.org/collection/uk-weve-got-to-keep-on-saving-landing-1939/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)