---
title: We've got to keep on Saving! (warship firing)
url: https://propagandaarchive.org/collection/uk-weve-got-to-keep-on-saving-warship-1939/
description: A painted warship fires a broadside across a choppy sea toward distant smoke and ships, drawn small in the bottom corner of an otherwise blank sheet under
section: Collection
---

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3. We've got to keep on Saving! (warship firing)

[![We've got to keep on Saving!, 1939 UK poster: A painted warship fires a broadside across a choppy sea toward distant smoke](https://propagandaarchive.org/collection/images/uk-weve-got-to-keep-on-saving-warship-1939.jpg)](https://propagandaarchive.org/collection/images/uk-weve-got-to-keep-on-saving-warship-1939.jpg)

# We've got to keep on Saving! (warship firing)

A painted warship fires a broadside across a choppy sea toward distant smoke and ships, drawn small in the bottom corner of an otherwise blank sheet under a red banner. The firing gun lends the sailors' fight to the slogan 'We've got to keep on Saving!', tying the act of saving to the action at sea.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WE'VE GOT TO KEEP ON Saving!

W.F.P. 390. Issued by the National Savings Committee, London. The Scottish Savings Committee, Edinburgh. The Ulster Savings Committee, Belfast. Crown Copyright Reserved.
"Printed for H.M. Stationery Office by G.C.M. Printing Service Ltd., Leicester. 51-749"
```

[← We've Got to Keep on Saving! (landing-beach scene, W.F.P. 394)](https://propagandaarchive.org/collection/uk-weve-got-to-keep-on-saving-landing-1939/) [What I know - I keep to myself. Careless talk costs lives →](https://propagandaarchive.org/collection/uk-what-i-know-i-keep-to-myself-1939/)

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