---
title: 'You are in the Battle for Fuel: Are you keeping inside your Target?'
url: https://propagandaarchive.org/collection/uk-you-are-in-the-battle-for-fuel-target-1942/
description: Slanted white capitals reading 'THE BATTLE FOR FUEL' are set on a large black lump of coal against a yellow ground.
section: Collection
---

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3. You are in the Battle for Fuel: Are you keeping inside your Target?

[![You are in the Battle for Fuel: Are you keeping inside your Target?, 1942 UK poster: Slanted white capitals reading 'THE](https://propagandaarchive.org/collection/images/uk-you-are-in-the-battle-for-fuel-target-1942.jpg)](https://propagandaarchive.org/collection/images/uk-you-are-in-the-battle-for-fuel-target-1942.jpg)

# You are in the Battle for Fuel: Are you keeping inside your Target?

Slanted white capitals reading 'THE BATTLE FOR FUEL' are set on a large black lump of coal against a yellow ground, with 'You are in' above and 'Are you keeping inside your Target?' below. 'Battle' stretches the language of combat over household fuel use, and the second-person wording places the reader in it with a personal target to meet.

## Propaganda techniques used in this poster

[Semantic hijacking](https://propagandaarchive.org/techniques/semantic-hijack/)

## Text on the object

Original (English) · read from the image, not independently checked

```
YOU ARE IN
THE
BATTLE
FOR
FUEL
Are you keeping
inside your Target?

[I]SSUED BY THE MINISTRY OF FUEL & POWER
PRINTED FOR H.M. STATIONERY OFFICE BY J. WEINER LTD., LONDON, W.C.1. 51-2725
```

[← You and the R.A.F. can Smash Germany](https://propagandaarchive.org/collection/uk-you-and-the-raf-can-smash-germany-1942/) [You Mined This Mine →](https://propagandaarchive.org/collection/uk-you-mined-this-mine-ministry-of-fuel-and-power-1942/)

## More propaganda examples that use the same techniques

- [Punch, 'The Jamaica Question' (Tenniel), 23 December 1865](https://propagandaarchive.org/collection/punch-jamaica-question-1865/) (United Kingdom · Dec 23, 1865 · Name-calling, Semantic hijacking). Content note: Full-page period caricature of a Black Jamaican man, a white planter and a clergyman, made in the context of the 1865 Morant Bay killings.
- [Re-construction, or 'a white man's government'](https://propagandaarchive.org/collection/reconstruction-white-mans-government-currier-ives-1868/) (United States · 1868 · Semantic hijacking). Content note: 1868 pro-Grant print with a racial slur and dialect in its printed speech.
- [True democracy is safe! (Puck)](https://propagandaarchive.org/collection/puck-true-democracy-is-safe-palmer-1896/) (United States · Sep 30, 1896 · Semantic hijacking)
- [Mr. John Dillon, M.P., on recruiting in Ireland. Join an Irish regiment to-day](https://propagandaarchive.org/collection/john-dillon-on-recruiting-in-ireland-1915/) (United Kingdom · 1915 · Testimonial, Semantic hijacking)
- [Auch die Geduld hat ein Ende (Even Patience Has an End), German-language leaflet for German soldiers](https://propagandaarchive.org/collection/allied-leaflet-auch-die-geduld-hat-ein-ende-1918/) (Transnational · 1918 · Scapegoating, Semantic hijacking)
- [Battle for Fuel: Use Less Coal & Coke](https://propagandaarchive.org/collection/battle-for-fuel-use-less-coal-coke-uk-1939/) (United Kingdom · 1939 · Semantic hijacking)
- [The Battle for Fuel: Use less water](https://propagandaarchive.org/collection/uk-battle-for-fuel-use-less-water-1939/) (United Kingdom · 1939 · Semantic hijacking)
- [Anything less than your best is DESERTING - It's now or never on the production line](https://propagandaarchive.org/collection/canada-anything-less-than-your-best-is-deserting-1940/) (Canada · 1940 · Semantic hijacking)