---
title: Your Friends Are Needed Now - Urge Them to Join the ATS
url: https://propagandaarchive.org/collection/uk-your-friends-are-needed-now-ats-newbould-1939/
description: A woman in civilian dress stands beside an ATS auxiliary in uniform, while a large red crayon-style soldier with a submachine gun fills the background
section: Collection
---

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3. Your Friends Are Needed Now - Urge Them to Join the ATS

[![Your Friends Are Needed Now - Urge Them to Join the ATS, 1939 UK poster: A woman in civilian dress stands beside an ATS](https://propagandaarchive.org/collection/images/uk-your-friends-are-needed-now-ats-newbould-1939.jpg)](https://propagandaarchive.org/collection/images/uk-your-friends-are-needed-now-ats-newbould-1939.jpg)

# Your Friends Are Needed Now - Urge Them to Join the ATS

A woman in civilian dress stands beside an ATS auxiliary in uniform, while a large red crayon-style soldier with a submachine gun fills the background behind them. The headline 'Your friends are needed now' asks the reader to recruit others, and the soldier figure ties the women's service to the fighting man (transfer).

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
YOUR FRIENDS ARE NEEDED
NOW

URGE THEM
TO JOIN THE ATS

[signature:] FRANK NEWBOULD

Printed for H.M. Stationery Office by Wm. Brown & Co. Ltd., London, E.C.3.  51-3294
P.R. 79
```

[← You Lose Miles of Rubber Every Time You Jam on Your Brakes!](https://propagandaarchive.org/collection/uk-you-lose-miles-of-rubber-jam-on-brakes-1939/) [Your Health in War-Time: Learn How to Keep Fighting Fit (exhibition, Charing Cross Underground Station) →](https://propagandaarchive.org/collection/uk-your-health-in-war-time-fighting-fit-exhibition-1939/)

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- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
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- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)