---
title: 'The United States Army: Then, Now, Forever'
url: https://propagandaarchive.org/collection/united-states-army-then-now-forever-1940/
description: 'Recruiting-style painting: a laurel-crowned woman in white with a raised wreath and flag over a column of seven rifle-bearing soldiers in uniforms'
section: Collection
---

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3. The United States Army: Then, Now, Forever

[![The United States Army: Then, Now, Forever, 1940 US poster: Recruiting-style painting](https://propagandaarchive.org/collection/images/united-states-army-then-now-forever-1940.jpg)](https://propagandaarchive.org/collection/images/united-states-army-then-now-forever-1940.jpg)

# The United States Army: Then, Now, Forever

Recruiting-style painting: a laurel-crowned woman in white with a raised wreath and flag over a column of seven rifle-bearing soldiers in uniforms from the Revolution to 1940, above the scroll 'Then - Now - Forever'. The allegorical figure and flag lend history's prestige to the present army (transfer); the claim is abstract (glittering generalities).

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
The
UNITED STATES
ARMY
THEN ~ NOW ~ FOREVER
[signature: Tom Woodburn]
[imprint: Spurgeon Tucker, New York]
[imprint: P-14—10-15-40—25M]
```

[← We Are on War Work: "We Must Have Exports"](https://propagandaarchive.org/collection/uk-we-are-on-war-work-we-must-have-exports-1940/) [Liberté (Belgian flag, 'Unity of Strength' design) →](https://propagandaarchive.org/collection/unity-of-strength-liberte-belgian-flag-1940/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)