---
title: 'Two more casualties of Viet Nam: is it worth it?'
url: https://propagandaarchive.org/collection/unsell-the-war-two-more-casualties-1971/
description: Photograph taken from above of a flag-draped coffin and a small child in dark clothes standing beside it, with the headline "Two more casualties of Viet…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

**Content note:** Photograph of a flag-draped coffin with a young child standing beside it. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Two more casualties of Viet Nam: is it worth it?](https://propagandaarchive.org/collection/images/unsell-the-war-two-more-casualties-1971.jpg)](https://propagandaarchive.org/collection/images/unsell-the-war-two-more-casualties-1971.jpg)

# Two more casualties of Viet Nam: is it worth it?

Photograph taken from above of a flag-draped coffin and a small child in dark clothes standing beside it, with the headline "Two more casualties of Viet Nam." and, below, "Is it worth it?". A tear-off coupon addressed to the sponsor sits at the foot. The tell is the emotional framing: the child and the coffin carry the appeal, and the second casualty is named only by implication.

## Text on the object

Original (English) · read from the image, not independently checked

```
Two more casualties of Viet Nam.
Is it worth it?
[Coupon:] Help Unsell The War  [address and form fields: illegible]  Declare Policy On The Undeclared War  [illegible]
[Body paragraphs beside the coupon: illegible]
```

Read from a 640 px LoC scan. The coupon and the two paragraphs at the foot are too small to read and are marked illegible rather than guessed.

[← I am against...: Help Unsell the War congressional cut-out](https://propagandaarchive.org/collection/unsell-the-war-i-am-against-skull-1971/) [The Vietnam War, December 31, 1971: may it rest in peace →](https://propagandaarchive.org/collection/unsell-the-war-vietnam-war-tombstone-1971/)

## Using the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)
- [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (Qing China · 1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity.