---
title: Gaucho Serenade
url: https://propagandaarchive.org/collection/us-berryman-gaucho-serenade-1940/
description: A cartoon of boxer Arturo Godoy crouching, surrounded by song-title thought clouds ('The South American Way', 'South of the Border'.
section: Collection
---

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3. Gaucho Serenade

**Content note:** A boxing cartoon that includes a Black boxer drawn in period caricature style and speaking in written dialect, and Latin American stereotypes, as published in 1940. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Gaucho Serenade, 1940 US cartoon: A cartoon of boxer Arturo Godoy crouching, surrounded by song-title thought clouds](https://propagandaarchive.org/collection/images/us-berryman-gaucho-serenade-1940.jpg)](https://propagandaarchive.org/collection/images/us-berryman-gaucho-serenade-1940.jpg)

# Gaucho Serenade

A cartoon of boxer Arturo Godoy crouching, surrounded by song-title thought clouds ('The South American Way', 'South of the Border', 'El Rancho Grande') and small panels of other boxers, including a Black boxer in a clinch who speaks in written dialect about 'these Latin fellers'. The tell, a weak fit, is transfer: popular-song associations are attached to the fighter and to the bout.

## Propaganda techniques used in this cartoon

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"CONFUCIUS, SHE SAY SMART SENOR CAN SAVE FACE WITH FAST FEET!"
"THE SOUTH AMERICAN WAY" MAY COP THE CROWN
"SOUTH OF THE BORDER" FOR THE NEXT TITLE FIGHT
"EL RANCHO GRANDE" WITH CHAMPIONSHIP DO-RE-MI
"STARLIT HOUR"....WHICH FOLLOWS JOE'S SUNDAY PUNCH MUST BE AVOIDED AT ALL COSTS...........
Arturo GODOY.... WILL HEAR SWEET MUSIC AS HE CROUCHES IN THE RING TOMORROW NIGHT FOR A SECOND SHOT AT JOE LOUIS' HEAVYWEIGHT LAURELS......
"DOGGONE! THESE LATIN FELLERS SHO' AM ROMANTIC.. AN' THEY PUTS A REAL KICK IN THEIR HUGGIN'!"
"YOU THINK OF EVERYTHING"...... WHEN YOU'RE UP AGAINST LOUIS.. ---IF YOU DON'T YOU'LL BE ON THE CANVAS LIKE THE OTHERS....
"AH WONDER EF HE'S LOOKIN' FO' DIMES.. MEBBE TH' CUSTOMERS TOSSES COINS DOWN IN CHILLY!"
"FOOLS RUSH IN" AGAINST THE BOMBER.... STAY IN YOUR SELF-HUDDLE AND MAKE HIM COME TO YOU!......
Jim Berryman
```

[← Sugar Coated Shots](https://propagandaarchive.org/collection/berryman-sugar-coated-shots-1940/) ['Zeitaku wa teki da!' (Luxury Is the Enemy!) street sign, Tokyo →](https://propagandaarchive.org/collection/luxury-is-the-enemy-sign-1940/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)