---
title: El Nuevo Orden... del Eje [The New Order... of the Axis]
url: https://propagandaarchive.org/collection/us-oiaa-nuevo-orden-del-eje-1941/
description: A Spanish-language poster shows a hooded, bestial profile head with a monocle, bared teeth and dripping saliva above a red swastika.
section: Collection
---

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3. El Nuevo Orden... del Eje [The New Order... of the Axis]

**Content note:** Wartime US poster in Spanish depicting its subject as a dehumanised, animal-like caricature. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![El Nuevo Orden... del Eje \[The New Order... of the Axis\], 1941 US poster: A Spanish-language poster shows a hooded, bestial](https://propagandaarchive.org/collection/images/us-oiaa-nuevo-orden-del-eje-1941.jpg)](https://propagandaarchive.org/collection/images/us-oiaa-nuevo-orden-del-eje-1941.jpg)

# El Nuevo Orden... del Eje [The New Order... of the Axis]

A Spanish-language poster shows a hooded, bestial profile head with a monocle, bared teeth and dripping saliva above a red swastika, under the words 'The New Order... of the Axis'. The tell is the caricature: the Axis programme is characterised by a dehumanised face rather than by any argument.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (Spanish) · read from the image, not independently checked

```
EL NUEVO ORDEN...
DEL EJE

Publicado por El Coordinador de Asuntos Interamericanos, Washington, E. U. A.
[signature:] E. McKnight Kauffer
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE NEW ORDER...
OF THE AXIS

Published by the Coordinator of Inter-American Affairs, Washington, U.S.A.
[signature:] E. McKnight Kauffer
```

[← 'Como un Solo Hombre' \[As One Man\]](https://propagandaarchive.org/collection/us-ociaa-como-un-solo-hombre-1941/) [V = Duitschland wint voor Europa op alle fronten (V = Germany wins for Europe on all fronts) →](https://propagandaarchive.org/collection/v-duitschland-wint-voor-europa-1941/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)