---
title: '''¡Disparen a la vista!'' [Shoot on Sight!] (American Battleship North Carolina [Spanish])'
url: https://propagandaarchive.org/collection/us-owi-american-battleship-north-carolina-spanish-1942/
description: A photograph taken along the deck of a US battleship shows its forward gun turret firing in a cloud of smoke, with officers on the bridge wing. (3 of 3)
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. '¡Disparen a la vista!' [Shoot on Sight!]

[!['¡Disparen a la vista!' \[Shoot on Sight!\], 1942 US poster: A photograph taken along the deck of a US battleship shows its](https://propagandaarchive.org/collection/images/us-owi-american-battleship-north-carolina-spanish-1942.jpg)](https://propagandaarchive.org/collection/images/us-owi-american-battleship-north-carolina-spanish-1942.jpg)

# '¡Disparen a la vista!' [Shoot on Sight!] (American Battleship North Carolina [Spanish])

A photograph taken along the deck of a US battleship shows its forward gun turret firing in a cloud of smoke, with officers on the bridge wing, above a Spanish text block, a US flag and a portrait of President Roosevelt. The flag and portrait lend authority (transfer), the headline is a quotation attributed to the President (testimonial), and the text gives only US ship counts and claims of superiority (card-stacking).

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (Spanish) · read from the image, not independently checked

```
“¡DISPAREN A LA VISTA!”
...FRANKLIN D. ROOSEVELT
Presidente de los Estados Unidos

El acorazado norteamericano “North Carolina” es el más protegido en el mundo y el que mayor blindaje posee. El “North Carolina” se ha unido ahora a los otros acorazados de la Marina de Guerra norteamericana que cumplen la orden del presidente Roosevelt de disparar a la vista contra los piratas de los océanos con objeto de mantener libres los mares del mundo. Cuatro más grandes acorazados han sido botados al agua, los primeros de los 17 nuevos acorazados mayores que llevan hasta 32 el número total de acorazados en servicio en la Marina de Guerra norteamericana, dos veces el número de cualquier otra potencia naval en el mundo. Los Estados Unidos tienen actualmente 343 buques de guerra en servicio y están construyendo 345 más.

EL PRESIDENTE ROOSEVELT
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
"SHOOT ON SIGHT!"
...FRANKLIN D. ROOSEVELT
President of the United States

The North American battleship "North Carolina" is the best protected in the world and the one with the heaviest armour. The "North Carolina" has now joined the other battleships of the North American Navy that are carrying out President Roosevelt's order to shoot on sight against the pirates of the oceans in order to keep the seas of the world free. Four more large battleships have been launched, the first of the 17 new major battleships that bring to 32 the total number of battleships in service in the North American Navy, twice the number of any other naval power in the world. The United States currently has 343 warships in service and is building 345 more.

PRESIDENT ROOSEVELT
```

[← 'Atirar contra o agressor, onde o vir!' \[Fire on the Aggressor Wherever You See Him\] (American Battleship North Carolina \[Portuguese\])](https://propagandaarchive.org/collection/us-owi-american-battleship-north-carolina-portuguese-1942/) ['Skjut omedelbart!' \[Shoot at Once!\] (American Battleship North Carolina \[Swedish\]) →](https://propagandaarchive.org/collection/us-owi-american-battleship-north-carolina-swedish-1942/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)