---
title: This Fight is a Family Affair [2] (Speaking of Pictures, 'Ivan the rumormonger', magazine page 13)
url: https://propagandaarchive.org/collection/us-speaking-of-pictures-ivan-rumormonger-1939/
description: Three captioned cartoons on a magazine page show 'Ivan the rumormonger' with a long tongue that a Nazi spy writes down.
section: Collection
---

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3. This Fight is a Family Affair [2]

[![This Fight is a Family Affair \[2\], 1939 US print: Three captioned cartoons on a magazine page show 'Ivan the rumormonger'](https://propagandaarchive.org/collection/images/us-speaking-of-pictures-ivan-rumormonger-1939.jpg)](https://propagandaarchive.org/collection/images/us-speaking-of-pictures-ivan-rumormonger-1939.jpg)

# This Fight is a Family Affair [2] (Speaking of Pictures, 'Ivan the rumormonger', magazine page 13)

Three captioned cartoons on a magazine page show 'Ivan the rumormonger' with a long tongue that a Nazi spy writes down, a citizen petting a 'Nazi spy wolf' as a lamb, and a rumour (a fly) swelling into an elephant. The tell is the stock-figure label 'Ivan' and the spy-listening-in framing, which present repeating gossip as help to the enemy. The right half of the page is a commercial laxative advertisement.

## Propaganda techniques used in this print

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
SPEAKING OF PICTURES (continued)

Ivan the rumormonger uses his abnormally long tongue to spread gossip. Note Nazi spy crouched beneath the winding tongue, taking down notes.

Another type of enemy as bad as Ivan is Russian citizen who wears rose-colored glasses and sees the "Nazi spy wolf" as a "harmless little lamb."

Ivan distorts a war rumor. The rumor, symbolized by a fly, enters his right ear, passes through his vacuous skull, emerges as a full-blown elephant.

[right half of page: advertisement] Lew breaks up the meeting ... Ned clears the bottle neck ... Whenever you need a laxative -take gentle, speedy Sal Hepatica ... SAL HEPATICA Product of Bristol-Myers ... TUNE IN "Those We Love"-Wednesdays at 9 P.M. EWT. Nan Grey and Donald Woods in an appealing drama by Agnes Ridgway.  13
```

[← Resources of Brazil: Products She Contributes to the Defeat of the Axis](https://propagandaarchive.org/collection/us-resources-of-brazil-1939/) ["They Can Take Only Our Bodies" - Holland Will Rise Again, Give for Dutch War Relief →](https://propagandaarchive.org/collection/us-they-can-take-only-our-bodies-1939/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
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- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
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- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
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