--- title: Chiến thắng tại Thừa Thiên (Win in Thưa Thiên) url: https://propagandaarchive.org/collection/victory-in-thua-thien-1966/ description: A Vietnamese-language photo sheet (code SP-1063) reports an ambush at Hoa My in Thua Thien province on 17 March 1966. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Chiến thắng tại Thừa Thiên (Win in Thưa Thiên) **Content note:** Photographs of dead fighters lying on a battlefield, as issued. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was) [![Chiến thắng tại Thừa Thiên, 1966 US poster: A Vietnamese-language photo sheet (code SP-1063) reports an ambush at Hoa My](https://propagandaarchive.org/collection/images/victory-in-thua-thien-1966.jpg)](https://propagandaarchive.org/collection/images/victory-in-thua-thien-1966.jpg) # Chiến thắng tại Thừa Thiên (Win in Thưa Thiên) A Vietnamese-language photo sheet (code SP-1063) reports an ambush at Hoa My in Thua Thien province on 17 March 1966, in which a Republic of Vietnam company is said to have routed a Viet Cong company, losing 5 lightly wounded against 53 enemy killed. Photographs show garlanded soldiers, captured weapons laid out and rows of dead fighters, captioned that they will never see their home villages again. A casualty ratio and a death warning share one sheet; the caption is addressed to the opposing side as well as to the home audience. ## Propaganda techniques used in this poster [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` CHIẾN THẮNG TẠI THỪA THIÊN TRONG MỘT CUỘC PHỤC KÍCH TẠI HÒA MỸ THUỘC TỈNH THỪA THIÊN VÀO NGÀY 17-3-66, ĐẠI-ĐỘI 2 THUỘC TRUNG ĐOÀN 3 V.N.C.H. ĐÃ ĐÁNH TAN RÃ CẢ MỘT ĐẠI ĐỘI VIỆT-CỘNG. 5 BINH SĨ CỘNG HÒA ĐÃ BỊ THƯƠNG NHẸ. BÊN ĐỊCH 53 VIỆT-CỘNG ĐÃ BỊ GIẾT TẠI TRẬN KHÔNG KỂ SỐ CHẾT VÀ BỊ THƯƠNG ĐƯỢC CHÚNG MANG ĐI. QUÂN TA ĐÃ TỊCH THU 4 SÚNG MÁY, 2 SÚNG CHỐNG CHIẾN XA B-40, 3 TIỂU LIÊN, 9 SÚNG CKC TRUNG CỘNG, 7 SÚNG K-51, 1 CÁT BIN, 2 SÚNG LỤC, 1 RADIO, VÀ NHIỀU ĐẠN DƯỢC, TÀI LIỆU QUAN TRỌNG. Vòng hoa chiến thắng đã choàng lên những chiến binh xuất sắc. Khí giới nặng nhẹ đủ loại cùng với nhiều đạn dược và tài liệu đã bị quân ta tịch thu. 53 Cán binh thuộc lực lượng chính quy Bắc-Việt đã bỏ xác tại chiến trường. Họ chẳng còn được thấy lại quê hương gia đình của mình nữa. SP-1063 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` VICTORY IN THUA THIEN In an ambush at Hoa My in Thua Thien province on 17-3-66, Company 2 of the 3rd Regiment of the Army of the Republic of Vietnam (V.N.C.H.) broke up an entire Viet Cong company. 5 Republic soldiers were lightly wounded. On the enemy side 53 Viet Cong were killed on the spot, not counting the dead and wounded they carried away. Our army seized 4 machine guns, 2 B-40 anti-tank guns, 3 submachine guns, 9 Chinese Communist CKC rifles, 7 K-51 guns, 1 carbine, 2 pistols, 1 radio, and much ammunition and important documents. Victory wreaths have been draped over the outstanding fighters. Weapons heavy and light of every kind, with much ammunition and documents, were seized by our army. 53 cadres of the North Vietnamese regular force left their bodies on the battlefield. They will never again see their native villages and families. SP-1063 ``` [← Việt Cộng thảm bại trong cuộc hành quân Liên Kết 36 tại Quảng Ngãi (VC Badly Defeated in Operation Lien Ket 36 in Quang-Ngai)](https://propagandaarchive.org/collection/vc-badly-defeated-operation-lien-ket-36-quang-ngai-1966/) [Chiến thắng của Sư đoàn 9 Bộ-binh (Victory of the 9th Infantry Division) →](https://propagandaarchive.org/collection/victory-of-the-9th-infantry-division-sp-987-1966/) ## More propaganda examples that use the same techniques - [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written. - [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers. - [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling) - [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms. - [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal) - [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered. - [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)