--- title: Việt-Cộng hãy coi chừng!! (Viet Cong Beware!) url: https://propagandaarchive.org/collection/viet-cong-beware-blackhorse-1967/ description: A U.S. Army leaflet shows a tank drawn as a fanged monster breathing fire at fleeing guerrillas. section: Collection --- [Collection](https://propagandaarchive.org/collection/) [![Việt-Cộng hãy coi chừng!! (Viet Cong Beware!)](https://propagandaarchive.org/collection/images/viet-cong-beware-blackhorse-1967.png)](https://propagandaarchive.org/collection/images/viet-cong-beware-blackhorse-1967.png) # Việt-Cộng hãy coi chừng!! (Viet Cong Beware!) A U.S. Army leaflet shows a tank drawn as a fanged monster breathing fire at fleeing guerrillas. The U.S. Army's attached translation reads: 'There is nowhere to run...nowhere to hide! The tanks and armored vehicles of the Blackhorse Regiment will find and destroy you! It is too late to fight... Rally now under the Chieu Hoi Program; it is your only hope to live!' Death is staged as certain, and one exit is offered. - **Date:** 1967 - **Period:** [Cold War](https://propagandaarchive.org/collection/#era=cold-war) - **Made by:** U.S. Army psychological operations (leaflet code 246-111-67), for the 11th Armored Cavalry Regiment ('Blackhorse') - **Region:** [North America](https://propagandaarchive.org/collection/#region=north-america) - **Country:** [United States](https://propagandaarchive.org/collection/#country=united-states) - **Medium:** [Leaflet](https://propagandaarchive.org/collection/#medium=leaflet) - **Issuer type:** [Military](https://propagandaarchive.org/collection/#actor=military) - **Regime:** [Johnson Administration](https://propagandaarchive.org/collection/#regime=johnson-administration) - **Leader:** [Lyndon B. Johnson](https://propagandaarchive.org/collection/#leader=lyndon-b-johnson) - **Audience:** [Enemy forces](https://propagandaarchive.org/collection/#audience=enemy-forces) - **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply) - **Theme:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military) - **Event:** [Vietnam War](https://propagandaarchive.org/collection/#event=vietnam-war) - **Techniques:** [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [U.S. National Archives (NARA), RG 472, NAID 305342](https://catalog.archives.gov/id/305342), retrieved September 27, 2026 - **Rights:** Public domain (U.S. government work) U.S. Army; National Archives, Records of U.S. Forces in Southeast Asia (RG 472). ## Text on the object Original (Multiple) · read from the image, not independently checked ``` VIỆT-CỘNG HÃY COI CHỪNG!! [illegible — faint handwritten code, top right corner] VIET CONG BEWARE! There is nowhere to run...nowhere to hide! The tanks and armored vehicles of the Blackhorse Regiment will find and destroy you! It is too late to fight. Beware Viet Cong, we are everywhere! Rally now under the Chieu Hoi Program; it is your only hope to live! ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` VIET CONG BEWARE!! [illegible] (The remainder is already in English as printed on the leaflet: the typed translation U.S. personnel attached below the Vietnamese headline, not a translation added by FRAME.) ``` The image is a low-resolution archival scan; a faint handwritten mark in the top right corner (possibly a leaflet code, compare the 246-111-67 code recorded on the reverse per this entry's own notes) is too indistinct to transcribe with confidence. [← Chúng tôi đã rời bỏ hàng ngũ V.C... Các bạn còn chần chờ gì nữa? (We Left the VC Ranks... What Are You Still Waiting For?)](https://propagandaarchive.org/collection/chieu-hoi-reunion-spring-1967/) ['Johnson Oorlogsmisdadiger' (Johnson, war criminal): placard at an anti-American demonstration, Amsterdam →](https://propagandaarchive.org/collection/johnson-oorlogsmisdadiger-banner-1968/) ## Using the same techniques - [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling) - [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity. - [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating) - [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Jun 2, 1894 · Fear appeal) - [劉永福懸賞抓拿日本奸細告示 (Liu Yongfu's notice offering rewards for capturing Japanese spies), Taiwan](https://propagandaarchive.org/collection/liu-yongfu-reward-notice-japanese-spies-1895/) (1895 · Name-calling, Fear appeal) - [Sífilis: Curación absoluta y radical en el Sanatorio para sifilíticos (Syphilis: Absolute and Radical Cure at the Sanatorium for Syphilitics)](https://propagandaarchive.org/collection/sifilis-sanatorio-abreu-1900/) (1900 · Fear appeal) - [時局圖 (The Situation in the Far East / Map of the Present Situation), newer version with English labels](https://propagandaarchive.org/collection/situation-in-far-east-tse-tsan-tai-1900/) (1900 · Fear appeal)