---
title: Военный заём 5½% (War Loan, Cossack lancer poster)
url: https://propagandaarchive.org/collection/voenny-zaem-cossack-lancer-1916/
description: 'A Cossack lancer charges out of smoke and cloud above the words ''Военный заемъ 5½%'' and the printed line ''Purpose of the loan: to hasten victory over the…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Военный заём 5½% (War Loan, Cossack lancer poster)](https://propagandaarchive.org/collection/images/voenny-zaem-cossack-lancer-1916.jpg)](https://propagandaarchive.org/collection/images/voenny-zaem-cossack-lancer-1916.jpg)

# Военный заём 5½% (War Loan, Cossack lancer poster)

A Cossack lancer charges out of smoke and cloud above the words 'Военный заемъ 5½%' and the printed line 'Purpose of the loan: to hasten victory over the enemy; take part in the subscription without losing time'. The cavalryman's charge is set directly over the bond notice, so the soldier's courage is transferred to the act of subscribing.

- **Date:** 1916
- **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi)
- **Made by:** Russian imperial government war-loan campaign (issuer and printer not named on the sheet)
- **Region:** [Eastern Europe and Eurasia](https://propagandaarchive.org/collection/#region=eastern-europe-eurasia)
- **Country:** [Russian Empire](https://propagandaarchive.org/collection/#country=russian-empire)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state)
- **Regime:** [Russian Empire](https://propagandaarchive.org/collection/#regime=russian-empire)
- **Leader:** [Nicholas II](https://propagandaarchive.org/collection/#leader=nicholas-ii)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Fundraise](https://propagandaarchive.org/collection/#purpose=fundraise)
- **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance)
- **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i)
- **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Library of Congress](https://www.loc.gov/item/2005691289/), retrieved September 29, 2026
- **Rights:** Public domain in the U.S. (published before 1931); LOC: 'No known restrictions on publication' Library of Congress, Prints and Photographs Division, LC-USZC4-12705.

## Text on the object

Original (Russian) · read from the image, not independently checked

```
ВОЕННЫЙ ЗАЕМЪ
5½% [printed as a stacked fraction in a red roundel]
ЦѢЛЬ ЗАЙМА
УСКОРИТЬ ПОБѢДУ НАДЪ ВРАГОМЪ
примите участіе въ подпискѣ
не теряя времени

[signature at lower right of the picture: illegible]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
WAR LOAN
5½%
PURPOSE OF THE LOAN
TO HASTEN VICTORY OVER THE ENEMY
take part in the subscription
without losing time
```

Pre-1918 orthography. ЦѢЛЬ stands to the left and ЗАЙМА to the right of the rate roundel, so the line reads ЦѢЛЬ ЗАЙМА; the last two lines are in italic script.

[← 'To New Zealand's Manhood' recruiting board manifesto](https://propagandaarchive.org/collection/to-new-zealands-manhood-recruiting-board-1916/) [Proclamation of the Irish Republic (Poblacht na hÉireann), Easter Rising →](https://propagandaarchive.org/collection/proclamation-of-the-irish-republic-1916/)

## Using the same techniques

- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer)
- [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities)
- [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities)
- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer)
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)