---
title: Выбери свободу! (Choose freedom!) T-shirt, Yeltsin campaign, 1996
url: https://propagandaarchive.org/collection/vote-or-lose-choose-freedom-tshirt-1996/
description: A cream T-shirt printed in blue and magenta with the Russian imperative 'ВЫБЕ.РИ свободу!' ('Choose freedom!').
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Выбери свободу! (Choose freedom!) T-shirt, Yeltsin campaign, 1996](https://propagandaarchive.org/collection/images/vote-or-lose-choose-freedom-tshirt-1996.jpg)](https://propagandaarchive.org/collection/images/vote-or-lose-choose-freedom-tshirt-1996.jpg)

# Выбери свободу! (Choose freedom!) T-shirt, Yeltsin campaign, 1996

A cream T-shirt printed in blue and magenta with the Russian imperative 'ВЫБЕ.РИ свободу!' ('Choose freedom!'). The tell is a virtue word offered as the whole message, with no policy or claim attached; the letter Е is enlarged, recoloured and followed by a full stop, so the verb 'choose' carries a separate mark that the shirt itself does not explain.

## Text on the object

Original (Russian) · read from the image, not independently checked

```
ВЫБЕ.РИ
свободу!
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
CHOOSE
freedom!
```

'ВЫБЕРИ' ('choose', imperative) is printed in blue capitals with the letter Е enlarged in magenta and followed by a full stop; 'свободу!' is in magenta script. The translation is literal and does not render the typographic split.

[← Central Bank of Turkmenistan 10000 manat note with a portrait of President Niyazov, 1996](https://propagandaarchive.org/collection/turkmenistan-10000-manat-note-niyazov-1996/) ["Is it really his to gamble?" Serbian-language leaflet 04-B-02-L002, Operation Allied Force →](https://propagandaarchive.org/collection/kosovo-allied-force-milosevic-gamble-leaflet-1999/)

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