---
title: War Shipments Mean Less Fuel for All
url: https://propagandaarchive.org/collection/war-shipments-mean-less-fuel-owi-1943/
description: A red one-piece union suit holds a yellow card reading 'War shipments mean less fuel for all', with 'Dress warmly indoors' and 'Avoid colds' below.
section: Collection
---

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3. War Shipments Mean Less Fuel for All

[![War Shipments Mean Less Fuel for All, 1943 US poster: A red one-piece union suit holds a yellow card reading 'War shipments](https://propagandaarchive.org/collection/images/war-shipments-mean-less-fuel-owi-1943.jpg)](https://propagandaarchive.org/collection/images/war-shipments-mean-less-fuel-owi-1943.jpg)

# War Shipments Mean Less Fuel for All

A red one-piece union suit holds a yellow card reading 'War shipments mean less fuel for all', with 'Dress warmly indoors' and 'Avoid colds' below. The 'for all' framing makes fuel saving a shared duty, a bandwagon-style appeal, and the health line gives a personal reason to comply.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WAR SHIPMENTS
MEAN LESS
FUEL FOR ALL
Dress warmly indoors
AVOID COLDS
[imprint:] OWI Poster No. 29.  Additional copies may be obtained upon request from the Division of Public Inquiries, Office of War Information, Washington, D. C.
[imprint:] U.S. GOVERNMENT PRINTING OFFICE: 1943-O-503786
```

[← WAAC: This Is My War Too!](https://propagandaarchive.org/collection/waac-this-is-my-war-too-1943/) [We Can Do It! →](https://propagandaarchive.org/collection/we-can-do-it-1943/)

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- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
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