---
title: War Traffic Must Come First
url: https://propagandaarchive.org/collection/war-traffic-must-come-first-1941/
description: 'Railroad poster: a close, low-angle view of a streamlined steam locomotive''s driving wheels and rods, with the headline ''War Traffic Must Come First'''
section: Collection
---

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3. War Traffic Must Come First

[![War Traffic Must Come First, 1941 US poster: Railroad poster](https://propagandaarchive.org/collection/images/war-traffic-must-come-first-1941.jpg)](https://propagandaarchive.org/collection/images/war-traffic-must-come-first-1941.jpg)

# War Traffic Must Come First

Railroad poster: a close, low-angle view of a streamlined steam locomotive's driving wheels and rods, with the headline 'War Traffic Must Come First' and 'Don't Waste Transportation' beneath. The technique is faint here: an appeal to priority and national purpose, carried by the speed and weight of the image, with no specific claim or enemy named.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
WAR TRAFFIC MUST
COME FIRST
DON'T WASTE TRANSPORTATION
ASSOCIATION OF AMERICAN RAILROADS in cooperation with the OFFICE OF DEFENSE TRANSPORTATION
[signature: Fred Chance]
```

[← War Production Drive (two donkeys, no headline)](https://propagandaarchive.org/collection/war-production-drive-donkeys-1941/) [What d' ya mean - you ain't gonna buy no bonds? →](https://propagandaarchive.org/collection/what-d-ya-mean-bonds-1941/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)
