---
title: We'll Take Care of the Rising Sun, You Take Care of Rising Prices
url: https://propagandaarchive.org/collection/well-take-care-of-the-rising-sun-oes-1944/
description: A smiling soldier in a leaf-decked helmet gives a thumbs-up on a palm-lined beach under the line 'We'll take care of the Rising Sun', with 'You take care…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![We'll Take Care of the Rising Sun, You Take Care of Rising Prices](https://propagandaarchive.org/collection/images/well-take-care-of-the-rising-sun-oes-1944.jpg)](https://propagandaarchive.org/collection/images/well-take-care-of-the-rising-sun-oes-1944.jpg)

# We'll Take Care of the Rising Sun, You Take Care of Rising Prices

A smiling soldier in a leaf-decked helmet gives a thumbs-up on a palm-lined beach under the line 'We'll take care of the Rising Sun', with 'You take care of rising prices' and a seven-key VICTORY list (buy bonds, pay taxes, follow ration rules and price ceilings) below. The soldier's task against Japan is paired with the home front's anti-inflation chores, the pun on 'rising' joining the two.

## Text on the object

Original (English) · read from the image, not independently checked

```
WE'LL TAKE CARE OF THE RISING SUN

YOU TAKE CARE OF RISING PRICES

V 1. Buy and hold War Bonds.
I 2. Pay willingly our share of taxes.
C 3. Provide adequate life insurance and savings for our future.
T 4. Reduce our debts as much as possible.
O 5. Buy only what we need and make what we have last longer.
R 6. Follow ration rules and price ceilings.
Y 7. Cooperate with our Government's wage stabilization program.

Distributed by O.W.I. for the Office of Economic Stabilization
```

Letters V-I-C-T-O-R-Y are printed in red inside key shapes at left of each line.

[← Air-raid notice: 'This city is the next target' (US leaflet to Japanese civilians)](https://propagandaarchive.org/collection/warning-next-target-japan-leaflet-1944/) ['Yesterday's enemy is today's friend' (US leaflet 18-J-1 to Japanese troops) →](https://propagandaarchive.org/collection/yesterday-enemies-today-friends-leaflet-1944/)

## Using the same techniques

- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (Kushan Empire · 0130 · Transfer)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (Kingdom of England · 1070 · Transfer, Card stacking)
- [Mughal gold coin of Jahangir, dated 1028 AH, with a bull inside a ring of sun rays](https://propagandaarchive.org/collection/jahangir-gold-zodiac-coin-sun-rays-1619/) (Mughal Empire · 1619 · Transfer)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)
- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)