---
title: We're going to streamline you!
url: https://propagandaarchive.org/collection/were-going-to-streamline-you-berryman-1956/
description: At a dinner table, a bald man in a suit, with a sign on the wall initialled 'D.D.E.', hurls a platter labelled 'Old Guard Fare' at an alarmed Republican
section: Collection
---

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3. We're going to streamline you!

[![We're going to streamline you!, 1956 US cartoon: At a dinner table, a bald man in a suit, with a sign on the wall initialled](https://propagandaarchive.org/collection/images/were-going-to-streamline-you-berryman-1956.jpg)](https://propagandaarchive.org/collection/images/were-going-to-streamline-you-berryman-1956.jpg)

# We're going to streamline you!

At a dinner table, a bald man in a suit, with a sign on the wall initialled 'D.D.E.', hurls a platter labelled 'Old Guard Fare' at an alarmed Republican elephant in a bib, who sits holding a fork beside a notice headed '"Modern Republicanism" Diet' with items A to E left blank; empty plates, a spilled glass and a champagne bucket are on the table. The tell is name-calling by label ('Old Guard Fare'); the fit is weak, as the central device is a visual metaphor of dieting.

## Propaganda techniques used in this cartoon

[Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"MODERN REPUBLICANISM" DIET
A
B
C
D
E
D.D.E.

OLD GUARD FARE

JIM BERRYMAN WASHINGTON STAR
```

[← World Pictorial News poster, Nov 1956: Ford at Kremlin (Urdu poster distributed in Karachi)](https://propagandaarchive.org/collection/world-pictorial-news-kremlin-ford-gibson-urdu-1956/) [Iran News poster 52j, Tehran conference, Pakistan (Farsi, distributed in Tehran) →](https://propagandaarchive.org/collection/iran-news-poster-52j-tehran-conference-pakistan-president-farsi-1956/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)