--- title: What Does Chieu Hoi Really Mean? url: https://propagandaarchive.org/collection/what-does-chieu-hoi-really-mean-1965-1969/ description: A portrait sheet under the headline 'What does Chieu Hoi really mean?' pairs five black-and-white photographs with short statements. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. What Does Chieu Hoi Really Mean? [![What Does Chieu Hoi Really Mean?, 1965 US poster: A portrait sheet under the headline 'What does Chieu Hoi really mean?'](https://propagandaarchive.org/collection/images/what-does-chieu-hoi-really-mean-1965-1969.jpg)](https://propagandaarchive.org/collection/images/what-does-chieu-hoi-really-mean-1965-1969.jpg) # What Does Chieu Hoi Really Mean? A portrait sheet under the headline 'What does Chieu Hoi really mean?' pairs five black-and-white photographs with short statements: reunion with loved ones, a home of one's own, friendship, and health with wholesome games such as volleyball. A purple banner closes by calling Chieu Hoi a chance to serve the homeland. The tell is the list of warm abstractions shown through everyday scenes, with no mention of screening, interrogation or the risks of leaving the Viet Cong. ## Propaganda techniques used in this poster [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` CHIÊU HỒI THẬT SỰ CÓ NGHĨA GÌ ? Chiêu Hồi có nghĩa là được sum họp lại với những người thân yêu và thoát khỏi cảnh cô-độc ... Chiêu Hồi có nghĩa là hợp tác và một dịp tiện xây dựng một mái nhà yên ấm cho mình. Chiêu Hồi có nghĩa là tìm được hạnh phúc trong tình bạn lúc sống gần gủi với những người mình mến chuộng. Chiêu Hồi có nghĩa là tìm lại được sức khỏe và những trò chơi lành mạnh ... sẽ được trở thành một con người hoàn toàn. HƠN THẾ NỮA, CHIÊU HỒI CÓ NGHĨA LÀ MỘT CƠ HỘI TỐT ĐỂ ĐƯỢC GÓP PHẦN PHỤC VỤ TỔ QUỐC. SP-1253 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` WHAT DOES CHIEU HOI REALLY MEAN? Chieu Hoi means being reunited with loved ones and escaping loneliness ... Chieu Hoi means cooperation and an opportunity to build a peaceful, warm home for yourself. Chieu Hoi means finding happiness in friendship, living close to the people you cherish. Chieu Hoi means regaining your health and wholesome games ... you will become a complete person. More than that, Chieu Hoi means a good opportunity to contribute to serving the Fatherland. SP-1253 ``` [← Họ muốn gì đây? (What Do They Want Here?)](https://propagandaarchive.org/collection/what-do-they-want-here-1965-1969/) [Trong hai tháng qua 3,500 cán binh Việt Cộng đã nhận thức được những gì? (What Have 3,500 VC Soldiers Learned in the Past Two Months?) →](https://propagandaarchive.org/collection/what-have-3500-vc-soldiers-learned-chieu-hoi-1965-1969/) ## More propaganda examples that use the same techniques - [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities) - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities) - [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities) - [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities) - [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)