--- title: Muscovites at TASS Window No. 5, 'What Hitler Wants' (Chego Gitler khochet) url: https://propagandaarchive.org/collection/what-hitler-wants-tass-window-1941/ description: A crowd, a Red Army officer among them, reads TASS Window No. 5 in a shop window on Kuznetsky Most in Moscow, weeks after the German invasion. section: Collection --- [Collection](https://propagandaarchive.org/collection/) **Content note:** Caricature of Hitler with a swastika. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was) [![Muscovites at TASS Window No. 5, 'What Hitler Wants' (Chego Gitler khochet)](https://propagandaarchive.org/collection/images/what-hitler-wants-tass-window-1941.jpg)](https://propagandaarchive.org/collection/images/what-hitler-wants-tass-window-1941.jpg) # Muscovites at TASS Window No. 5, 'What Hitler Wants' (Chego Gitler khochet) A crowd, a Red Army officer among them, reads TASS Window No. 5 in a shop window on Kuznetsky Most in Moscow, weeks after the German invasion. The stencilled poster, headed 'What Hitler wants', sets out in four numbered cartoon panels what a German victory would bring, with Hitler drawn in caricature wearing a swastika, so the viewer is shown the threat rather than told about it. - **Date:** July 1941 - **Period:** [Second World War](https://propagandaarchive.org/collection/#era=wwii) - **Made by:** TASS Window studio (Okna TASS), Moscow; poster by Mikhail Cheremnykh - **Region:** [Eastern Europe and Eurasia](https://propagandaarchive.org/collection/#region=eastern-europe-eurasia) - **Country:** [Soviet Union](https://propagandaarchive.org/collection/#country=soviet-union) - **Medium:** [Photograph](https://propagandaarchive.org/collection/#medium=photograph) - **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state) - **Regime:** [Soviet Union](https://propagandaarchive.org/collection/#regime=soviet-union) - **Leader:** [Joseph Stalin](https://propagandaarchive.org/collection/#leader=joseph-stalin) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Demonize](https://propagandaarchive.org/collection/#purpose=demonize) - **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Home front](https://propagandaarchive.org/collection/#theme=home-front) - **Event:** [World War II](https://propagandaarchive.org/collection/#event=world-war-ii) - **Techniques:** [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Wikimedia Commons (Moscow Main Archive via mos.ru)](https://commons.wikimedia.org/wiki/File:First_days_of_Great_Patriotic_War_in_Moscow_04.jpg), retrieved September 27, 2026 - **Rights:** CC BY 4.0 (Moscow city government, mos.ru) Photo: A. V. Ustinov, July 1941. Moscow Main Archive (Glavarkhiv Moskvy), mos.ru, CC BY 4.0. ## Text on the object Original (Russian) · read from the image, not independently checked ``` ОКНО ТАСС №5 ЧЕГО ГИТЛЕР ХОЧЕТ [illegible — small captions beneath the four cartoon panels] [A separate window visible at the left edge of the photograph:] РАБОТАЙ БЫСТРО, ЧЕТКО, ЛОВКО ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` TASS WINDOW No. 5 WHAT HITLER WANTS [illegible] [A separate window visible at the left edge of the photograph:] WORK FAST, PRECISELY, DEFTLY ``` The numbered captions under each of TASS Window No. 5's four cartoon panels are too small to read reliably in this photograph and are not transcribed, consistent with this entry's own notes field. 'Work fast, precisely, deftly' is the heading of the separate TASS Window No. 11 visible at the left edge of the same street-corner photograph, not part of Window No. 5. [← Axis battledores (hagoita) and 'Axis young ladies': cover of Shashin Shūhō No. 151, Japan](https://propagandaarchive.org/collection/axis-hagoita-shashin-shuho-1941/) ['Kiitos tov. Stalinille onnellisesta lapsuudesta!' (Thanks to Comrade Stalin for a happy childhood): banner over a hut door, Vidlitsa →](https://propagandaarchive.org/collection/kiitos-tov-stalinille-vidlitsa-1941/) ## Using the same techniques - [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal) - [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling) - [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity. - [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating) - [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Jun 2, 1894 · Fear appeal) - [劉永福懸賞抓拿日本奸細告示 (Liu Yongfu's notice offering rewards for capturing Japanese spies), Taiwan](https://propagandaarchive.org/collection/liu-yongfu-reward-notice-japanese-spies-1895/) (1895 · Name-calling, Fear appeal) - [Sífilis: Curación absoluta y radical en el Sanatorio para sifilíticos (Syphilis: Absolute and Radical Cure at the Sanatorium for Syphilitics)](https://propagandaarchive.org/collection/sifilis-sanatorio-abreu-1900/) (1900 · Fear appeal) - [時局圖 (The Situation in the Far East / Map of the Present Situation), newer version with English labels](https://propagandaarchive.org/collection/situation-in-far-east-tse-tsan-tai-1900/) (1900 · Fear appeal)