--- title: What Is Revolutionary Development? url: https://propagandaarchive.org/collection/what-is-revolutionary-development-1965-to-1969/ description: 'A horizontal photo-sheet (code SP-1366) is headed ''What is rural construction?'' (NARA''s English title: ''What Is Revolutionary Development?'').' section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. What Is Revolutionary Development? [![What Is Revolutionary Development?, 1965 US poster: A horizontal photo-sheet (code SP-1366) is headed 'What is rural](https://propagandaarchive.org/collection/images/what-is-revolutionary-development-1965-to-1969.jpg)](https://propagandaarchive.org/collection/images/what-is-revolutionary-development-1965-to-1969.jpg) # What Is Revolutionary Development? A horizontal photo-sheet (code SP-1366) is headed 'What is rural construction?' (NARA's English title: 'What Is Revolutionary Development?'). Its framing phrases, 'the whole people joining hands to build' and 'to bring benefit to themselves', sit beside photographs of a canal being dug, a doctor examining a patient, a bridge, a school and a market. The text defines the programme as rebuilding villages and names its enemies as 'feudalism, colonialism, communism, poverty, hunger, disease', placing communism in one list with poverty and disease. ## Propaganda techniques used in this poster [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Name-calling](https://propagandaarchive.org/techniques/name-calling/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` XÂY DỰNG NÔNG THÔN LÀ GÌ? LÀ TOÀN DÂN GÓP TAY XÂY DỰNG ..... MỤC ĐÍCH CÔNG CUỘC XÂY DỰNG NÔNG THÔN LÀ TÁI THIẾT LÀNG MẠC, PHÁT TRIỂN CÁC CƠ-CẤU CỘNG ĐỒNG, PHÁT HUY TINH THẦN TƯƠNG TRỢ CÙNG TẠO LẬP NHỮNG TIỆN NGHI CẦN THIẾT CHO NÔNG THÔN. TRƯỜNG HỌC, NHÀ THƯƠNG, CHỢ BÚA, CẦU CỐNG, ĐƯỜNG SÁ, ĐÊ ĐẬP ĐƯỢC XÂY CẤT VÀ TU BỔ CHO ĐỒNG BÀO. NGƯỜI ĐAU ỐM ĐƯỢC CÁC BÁC SĨ VÀ Y TÁ TẬN TÌNH SĂN SÓC THUỐC MEN. NHỮNG DỰ ÁN THỰC HIỆN NHẰM CẢI THIỆN VÀ PHÁT TRIỂN ĐỜI SỐNG MỚI TẠI THÔN ẤP. CHƯƠNG TRÌNH XÂY DỰNG NÔNG THÔN LÀ THÀNH TRÌ KIÊN CỐ CHỐNG LẠI NHỮNG KẺ THÙ: PHONG - THỰC - CỘNG - NGHÈO - ĐÓI, BỆNH TẬT. CÔNG TÁC ĐÀO MƯƠNG ĐẮP ĐẬP CŨNG ĐƯỢC DÂN CHÚNG HƯỞNG ỨNG ĐỂ TĂNG NĂNG XUẤT TRỒNG TRỌT. ...ĐỂ ĐEM LẠI LỢI ÍCH CHO CHÍNH MÌNH..... BÁC SĨ VÀ Y TÁ CHẨN BỆNH PHÁT THUỐC CHO ĐỒNG BÀO TẠI NHỮNG THÔN ẤP XA XÔI HẺO LÁNH. ĐƯỜNG SÁ VÀ CẦU CỐNG ĐƯỢC THIẾT LẬP TU BỔ ĐỂ PHƯƠNG TIỆN GIAO THÔNG CỦA ĐỒNG BÀO ĐƯỢC TIỆN LỢI. TRƯỜNG HỌC LÀ NƠI CHO CON EM ĐỒNG BÀO HỌC HÀNH. CHỢ ĐƯỢC XÂY CẤT NGAY TẠI CÁC THÔN ẤP ĐỂ ĐỒNG BÀO CÓ NƠI MUA BÁN. [sign in photograph, partly legible:] CHỢ PHƯỚC-NHƠN SP-1366 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` WHAT IS RURAL CONSTRUCTION? IT IS THE WHOLE PEOPLE JOINING HANDS TO BUILD ..... The purpose of the rural construction effort is to rebuild villages, develop community structures, foster the spirit of mutual aid and together create the amenities needed for the countryside. Schools, maternity homes, markets, bridges and culverts, roads, and dikes and dams are built and repaired for the people. The sick are devotedly cared for with medicine by doctors and nurses. Projects are carried out to improve and develop the new life in villages and hamlets. The rural construction programme is a firm bastion against the enemies: FEUDALISM [phong] - COLONIALISM [thực] - COMMUNISM [cộng] - POVERTY - HUNGER, DISEASE. Digging canals and building dams is also taken up by the people to raise crop yields. ...TO BRING BENEFIT TO THEMSELVES..... Doctors and nurses examine and give medicine to the people in remote, out-of-the-way villages and hamlets. Roads and bridges are built and repaired to make transport convenient for the people. The school is a place for the children of the people to study. Markets are built right in the villages and hamlets so the people have a place to buy and sell. [sign in photograph, partly legible:] PHUOC-NHON MARKET SP-1366 ``` The market sign reading is uncertain. [← Trong hai tháng qua 3,500 cán binh Việt Cộng đã nhận thức được những gì? (What Have 3,500 VC Soldiers Learned in the Past Two Months?)](https://propagandaarchive.org/collection/what-have-3500-vc-soldiers-learned-chieu-hoi-1965-1969/) [When Sick, Come to the Dispensaries and You Will Receive Proper Medical Care →](https://propagandaarchive.org/collection/when-sick-come-to-the-dispensaries-1965-1969/) ## More propaganda examples that use the same techniques - [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities) - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities) - [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities) - [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities) - [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)