---
title: '''What would you do?'' Israel Defense Forces infographic'
url: https://propagandaarchive.org/collection/what-would-you-do-idf-infographic-2012/
description: 'An Israel Defense Forces social-media graphic from Operation Pillar of Defense: rockets fall across Sydney, New York, London and Paris landmarks beneath…'
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!['What would you do?' Israel Defense Forces infographic](https://propagandaarchive.org/collection/images/what-would-you-do-idf-infographic-2012.jpg)](https://propagandaarchive.org/collection/images/what-would-you-do-idf-infographic-2012.jpg)

# 'What would you do?' Israel Defense Forces infographic

An Israel Defense Forces social-media graphic from Operation Pillar of Defense: rockets fall across Sydney, New York, London and Paris landmarks beneath the question 'What would you do?', with a caption asking viewers to share it if they agree Israel has a right to self-defense. The tell is the staging: the viewer's own city is placed under fire and agreement is turned into a shareable act.

- **Date:** November 19, 2012
- **Period:** [Contemporary](https://propagandaarchive.org/collection/#era=contemporary)
- **Made by:** Israel Defense Forces Spokesperson's Unit
- **Region:** [Middle East and North Africa](https://propagandaarchive.org/collection/#region=middle-east-north-africa)
- **Country:** [Israel](https://propagandaarchive.org/collection/#country=israel)
- **Medium:** [Digital posts](https://propagandaarchive.org/collection/#medium=digital-post)
- **Issuer type:** [Military](https://propagandaarchive.org/collection/#actor=military)
- **Regime:** [Netanyahu Government](https://propagandaarchive.org/collection/#regime=netanyahu-government)
- **Leader:** [Benjamin Netanyahu](https://propagandaarchive.org/collection/#leader=benjamin-netanyahu)
- **Audience:** [Foreign public](https://propagandaarchive.org/collection/#audience=foreign-public)
- **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support)
- **Themes:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military), [Media and information](https://propagandaarchive.org/collection/#theme=media-information)
- **Event:** [Operation Pillar of Defense](https://propagandaarchive.org/collection/#event=operation-pillar-of-defense)
- **Techniques:** [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Flickr_-_Israel_Defense_Forces_-_Infographics,_What_Would_You_Do.jpg), retrieved September 29, 2026
- **Rights:** CC BY-SA 3.0 (IDF Spokesperson's Unit, permission confirmed via Wikimedia VRT) Israel Defense Forces Spokesperson's Unit, CC BY-SA 3.0, via Wikimedia Commons.

## Text on the object

Original (English) · read from the image, not independently checked

```
WHAT WOULD YOU DO?

SYDNEY   NEW YORK   LONDON   PARIS

SHARE THIS IF YOU AGREE THAT ISRAEL HAS THE RIGHT TO SELF DEFENSE

ISRAEL DEFENSE FORCES
```

The Israel Defense Forces emblem beside the sponsor name is a graphic, not transcribed.

[← 'Mission Accomplished' banner on USS Abraham Lincoln](https://propagandaarchive.org/collection/mission-accomplished-banner-2003/) ['No Way. You will not make Australia home' poster →](https://propagandaarchive.org/collection/no-way-operation-sovereign-borders-2013/)

## Using the same techniques

- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Jan 12, 1793 · Fear appeal, Name-calling)
- [豬叫取胎圖 (Picture of the Pig Sect Extracting a Foetus), from Reverently Obeying the Sacred Edict: A Complete Picture Gallery to Repel Heterodoxy](https://propagandaarchive.org/collection/pig-cry-taking-foetus-hunan-1891/) (1891 · Fear appeal, Name-calling). Content note: Colour woodblock caricature depicting foreign Christians as members of a 'pig' sect and showing them cutting a foetus from a woman; violence against a woman and derision of Christianity.
- [The Radical Programme, No. 4: Dismemberment of the Empire (Gladstone & Co. auction India), St Stephen's Review Presentation Cartoon](https://propagandaarchive.org/collection/radical-programme-selling-india-st-stephens-review-1891/) (Oct 31, 1891 · Fear appeal, Scapegoating)
- [En posesión de su presa (In Possession of Its Prey)](https://propagandaarchive.org/collection/en-posesion-de-su-presa-el-diablo-1894/) (Jun 2, 1894 · Fear appeal)
- [劉永福懸賞抓拿日本奸細告示 (Liu Yongfu's notice offering rewards for capturing Japanese spies), Taiwan](https://propagandaarchive.org/collection/liu-yongfu-reward-notice-japanese-spies-1895/) (1895 · Name-calling, Fear appeal)
- [Sífilis: Curación absoluta y radical en el Sanatorio para sifilíticos (Syphilis: Absolute and Radical Cure at the Sanatorium for Syphilitics)](https://propagandaarchive.org/collection/sifilis-sanatorio-abreu-1900/) (1900 · Fear appeal)
- [時局圖 (The Situation in the Far East / Map of the Present Situation), newer version with English labels](https://propagandaarchive.org/collection/situation-in-far-east-tse-tsan-tai-1900/) (1900 · Fear appeal)
