---
title: '"Whatever the weather we only reach welfare together", Economic Cooperation Administration poster'
url: https://propagandaarchive.org/collection/whatever-the-weather-we-only-reach-welfare-together-eca-poster-1950/
description: A poster shows a ladder-framed windmill whose sails are the national flags of the Marshall Plan countries, lit against a dark stormy ground.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. "Whatever the weather we only reach welfare together", Economic

[!["Whatever the weather we only reach welfare together", 1950 US poster: A poster shows a ladder-framed windmill whose sails](https://propagandaarchive.org/collection/images/whatever-the-weather-we-only-reach-welfare-together-eca-poster-1950.jpg)](https://propagandaarchive.org/collection/images/whatever-the-weather-we-only-reach-welfare-together-eca-poster-1950.jpg)

# "Whatever the weather we only reach welfare together", Economic Cooperation Administration poster

A poster shows a ladder-framed windmill whose sails are the national flags of the Marshall Plan countries, lit against a dark stormy ground, with the US flag at left, over the English line 'Whatever the weather we only reach welfare together'. The tell is the transfer of a familiar rural object, the windmill, onto a diplomatic programme: the flags turn as one machine, so aid and cooperation read as shared weather-proofing, and 'welfare' and 'together' are left as general goods (glittering generalities). The issuer was a US Government agency and the audience was European.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Theme, Event, Source, Rights

## Text on the object

Original (English) · read from the image, not independently checked

Original (English) · read from the image, not independently checked

```
Whatever the weather
We only reach welfare
together
```

[← "We Are No Longer Human Beings!" (English poster distributed in the Philippines)](https://propagandaarchive.org/collection/we-are-no-longer-human-beings-english-1950/) [Children examine collected Colorado beetles during the "American beetle" campaign, Chemnitz district →](https://propagandaarchive.org/collection/gdr-potato-beetle-search-children-chemnitz-1950/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)